2010 Chrysler Sebring Touring Sedan 4-door 2.4l on 2040-cars

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Catching up with Chrysler's EV catch-up plan

At your home or office? Those are the key words for how Chrysler and its Fiat affiliate want to narrow the plug-in vehicle sales gap between themselves and more plug-in-centric companies like Nissan and Ford, according Wards Auto. When the gap will narrow is anyone's guess. The US automaker, long a laggard in electric-powertrain development, is working on an wireless, inductive charging system with Qualcomm and which could spur sales of plug-in vehicles for personal use. A wireless system would allow for hands-free charging for vehicles like the Fiat 500e, the company's only plug-in vehicle being sold to the public in the US as well as a plug-in hybrid minivan that's in the works for 2016. On the business front, Chrysler is working with nonprofit NextEnergy on developing a reverse-power-flow system. That would allow for fleet-owning businesses to draw power from their plug-in vehicles' batteries during mid-day peak-energy times, when electricity rates are highest. Chrysler and NextEnergy ran a one-month test of a reverse-power-flow system with four Fiat 500e vehicles last year, and the companies found that they could cut power usage enough to save $1,200. Chrysler extrapolated those numbers to estimate that such a system with just a dozen plug-in vehicles could save a company as much as $27,000 a year. Get more details over at Wards Auto. Featured Gallery 2013 Fiat 500e: Review View 40 Photos News Source: Wards Auto Green Chrysler Fiat Technology Emerging Technologies Electric wireless charging inductive charging inductive

FCA compromises with France, moving Renault merger bid forward

FRANKFURT/PARIS – Renault directors were preparing to review Fiat Chrysler's $35 billion merger offer on Tuesday, after the Italian-American carmaker resolved differences with the French government overnight, three sources said. The compromise on French government influence over a combined FCA-Renault may clear the way for Renault's board to approve a framework agreement beginning the long process of a full merger, unless new issues surface at the meeting. France, Renault's biggest shareholder with a 15% stake, had been pressing for its own guaranteed seat on the new board and an effective veto on CEO appointments. But after late-night talks with FCA Chairman John Elkann, the French government has accepted a compromise that would see it occupy one of four board seats allocated to Renault, balanced by four FCA appointees, the sources said. Renault would also cede one of its two seats on a four-member CEO nominations committee to the French state, they said. Renault, FCA and the French government all declined to comment on the discussions. The same evening that the compromise was was negotiated, activist hedge fund CIAM wrote to the board of Renault to say it "strongly opposed" a planned $35 billion merger with Fiat Chrysler. Calling the deal "opportunistic," the fund said the current deal terms strongly favored Fiat Chrysler and offered no control premium. (Reporting by Arno Schuetze and Laurence Frost; additional reporting by Giulio Piovaccari in Milan and Simon Jessop; editing by Jason Neely and Rachel Armstrong) Government/Legal Chrysler Fiat Mitsubishi Nissan Renault merger

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.