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2025 SRT Hellcat concepts as previewed by high schoolers

Fiat Chrysler Automobiles has some very talented designers in its ranks. Like any good company, though, the automaker is always on the lookout for early talent. Even if they're still in high school. One of those talent-seeking initiatives is the company's Drive for Design contest, an event open to tenth-, eleventh-, and twelfth-grade students that are hoping for a future in design. For this year's event, students from across the country were given a shot to design their vision for a 2025 model-year Dodge SRT Hellcat. The results are impressive, as you can see in the gallery above. First place went to Ben Treinen, from Archbishop Moeller High School in Cincinnati. Second place was the only award to go to a student outside the Rust Belt, with Macon, GA's Harrison Kunselman, a student at Mount de Sales Academy taking the silver. Third place was won by a metro Detroiter – Bloomfield Hills High School student Hwanseong Jang, while fourth went to Andrew Gombac of Loyola Academy in Wilmette, IL. According to FCA, all four winners will have their sketches on display at the 2016 Autorama at Cobo Center at the end of February. They'll also win some pretty nifty prizes. First place will get a new Apple MacBook Pro, while second, third, and fourth get the new Apple iPad Pro and Apple Pencil (arguably just as good of a prize for budding designers). All four finishers will also attend a three-week automotive design course at Detroit's prestigious College for Creative Studies, have dinner with FCA designers, and score three passes to Autorama. FCA will cover travel and lodging to Auburn Hills. Read on for the official blast from FCA. Related Video: FCA US Design Team Announces Winners of Drive for Design Contest January 19, 2016 , Auburn Hills, Mich. - The FCA US LLC Design team today announced four winners in this year's Drive for Design contest. The FCA US Drive for Design contest challenged U.S. high school students in grades 10-12 to design a Dodge SRT Hellcat for the year 2025. "The Drive for Design contest continues to be a great way for the FCA US Design team to connect with students that show an interest in art and design," said Mark Trostle – Head of Dodge and SRT Design, FCA US LLC.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

FCA employees likely to reject UAW contract

For a brief, blissful glimmer of time, it seemed like we might have a period of labor harmony here in the Motor City. The United Auto Workers and Fiat Chrysler Automobiles, the UAW's lead bargaining company, came to a pending agreement that seemed promising enough that union president Dennis Williams, shown above with FCA boss Sergio Marchionne, thought it'd be ratified by the membership. Well, he was wrong. It's widely expected that FCA's rank-and-file workforce will vote against the deal, which gave workers a raise, would establish a VEBA-style healthcare pool, and deliver a $3,000 bonus for signing the agreement, while retaining the much-hated two-tier wage system. According to The Detroit News, it'd be the first time in over three decades the union's general population didn't follow its leadership's recommendation. Two of FCA's big US facilities, Toledo Assembly and Sterling Heights Assembly, overwhelmingly voted no, with The News saying they "mathematically sealed the deal's fate." According to The News, UAW Local 1700 President Charles Bell said roughly 90 percent of SHAP's 3,000-plus union workforce voted "no" on the deal. Should the pending agreement fail as it's expected to, there are three potential avenues for the union. First, as The News details, both sides could return to the bargaining table. Second, FCA workers could hit the picket line. Finally, union leadership may opt to focus its firepower on General Motors or Ford. It's a good thing we aren't the gambling sort, because those all seem very much within the realm of possibility. Not surprisingly, rank-and-file UAW members have taken issue with the survival of the two-tier wage structure, while others simply think that union employees deserve a wage hike. There was also, we're betting, some serious concerns over the reshuffling of production that would come with a new FCA/UAW deal. As previously reported, no fewer than four UAW facilities would have their vehicle lines shuffled around, including both SHAP and Toledo. Expect more news as soon as the UAW formally announces the results of its FCA voting. News Source: The Detroit NewsImage Credit: Paul Sancya / AP Plants/Manufacturing UAW/Unions Chrysler Fiat FCA toledo sterling heights