2002 Chrysler Sebring Convertible"low Miles" on 2040-cars

Auto blog

Chrysler trademark suggest new Rebel in the family

Trademark filings can be a first alert in the auto industry that something is coming. For example, Lamborghini trademarked Aventador before we saw its supercar, and Chevrolet did the same thing with Z28. Other times, an automaker files to protect a name and never does anything with it. Chrysler is dredging up a brand from the past by filing a US request for "Rebel." The name is specifically for "motor vehicles, namely automobiles, trucks, vans, sport utility vehicles and structural parts therefor," according to Ignitionist quoting the filing.
In the US, Rebel was previously used on some American Motors Corporation models. It even spawned a muscle car version called the Machine (pictured above). Chrysler eventually bought AMC when it bowed out of the auto industry in 1987.
Chrysler's plans for the name are a complete mystery at the moment. Although, it probably won't be a midsize sedan like the original. That just seems too unlikely given the brand's current, established lineup. Rebel seems like a fantastic name for the performance trim of a vehicle, though. The Jeep Renegade Rebel has a nice ring to it, and a Ram 1500 Rebel pickup could also work. We're going to have to wait and see what's in store for the moniker. Let us know in Comments what model you think would fit the Rebel name.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Four-horse race opens up for next Chrysler-Fiat CEO

There are some companies that could change leadership overnight and still remain more or less the operations that they are. But some have built themselves up around one central figure. Just ask Carlos Tavares, who found he couldn't escape the long shadow of Renault-Nissan CEO Carlos Ghosn. Tavares recently left to find his own limelight. But Ghosn isn't the only executive who presides over two disparate automakers on opposite ends of the globe.
Having built up Fiat and Chrysler around himself, we can hardly imagine either automaker getting along without Sergio Marchionne. But the day will come when the famously sweater-clad bigwig will step down. The pressing questions remain when when that day will come, and who will take his place. The only solid clues we have are in the statements made mostly by Marchionne himself, but those statements have been all over the place. When speaking to Automotive News in 2012, he said he would step down "no earlier than 2013, no later than 2015." But a year later, he had already seemingly changed his tune, indicating he could still be at the helm in 2016. Fiat chairman John Elkann seems to think Marchionne, 61, could and should stay on longer.