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Auto blog
Final Toledo Jeep decision may have nothing to do with city's efforts
Mon, Apr 13 2015Toledo, OH is doing all that it can to keep production of the Jeep Wrangler in its boundaries, but the biggest issue facing the plant may be insurmountable, no matter how desperately the city wants to keep the Wrangler local. The Wrangler is built in a rather interesting manner at the Toledo Supplier Park: Fiat Chrysler only handles the very final assembly of each vehicle, while two other companies, Kuka, a German firm, and Hyundai-Mobis, a member of the sprawling Hyundai empire, produce the body and chassis, respectively. The vehicles are then transferred over to the FCA part of the park, where they're painted and completed. This was, as The Detroit News explains, a convenient arrangement back in 2006 when the supplier park opened. Chrysler, which was still owned by Daimler at the time, arranged for Kuka and Mobis to handle production, saving it a huge sum of money. Both suppliers own their own machinery and buildings and employ their own workers. Now that FCA is a relatively healthy entity, though, there's not a lot of need to be sharing profits with two other companies. "What [FCA boss Sergio Marchionne] would like is to have the advantages of high-capacity utilization, owning that capacity and taking advantage of that for himself versus having a supplier doing some of the things his competitors do internally," David Cole, chairman emeritus at the Ann Arbor, MI-based Center for Automotive Research, told The News. "It really adds another level of complexity to the situation." While Sergio Marchionne is a man that generally gets what he wants, it seems unlikely that either Mobis or Kuka would give up their role quietly. According to Jon Zapf, Mobis North America's chairperson for UAW Local 12, the company "definitely wants to maintain their part of this production process." According to The News, Jeep is likely to announce the location of next-generation Wrangler production in June. Expect to hear much more on this one in the coming months.
Chrysler gets presidential in ads for 200 and 300
Mon, Feb 15 2016Many people are already tired of the candidates in the 2016 presidential race, but Chrysler's new spokesmen are two former Commanders-in-Chief that just about everyone can support – Martin Sheen and Bill Pullman. Sheen had Aaron Sorkin's writing to guarantee he always knew the right thing to say as President Josiah Bartlet on The West Wing, and Pullman fought an alien invasion from a fighter jet as president in Independence Day. Now, these former on-screen presidents help Chrysler sell the 300 and 200 in two new ads. American-est (above) lets Sheen go wild spouting meaningless patriotic aphorisms while slipping in references to the cars' features. Swerve (below) gets a little more directly political by joking about pandering to "nuts" on the fringe during the primary, but the actors still slide in a mention of the vehicles' safety tech. These spots might help Chrysler move a few more units of the 200 before the company impeaches the sedan from the lineup, and the automaker also promises more commercials with Sheen and Pullman in the coming months. We hope Pullman jokes about his fight against aliens in one of the future commercials. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. CHRYSLER PUTS ELECTION YEAR TWIST ON ITS NEW "PRESIDENTIAL" MARKETING CAMPAIGN FEATURING MARTIN SHEEN AND BILL PULLMAN Martin Sheen and Bill Pullman reprise presidential roles in series of television spots "Premium to the People" marketing campaign debuts just in time for President's Day Additional television spots in campaign series with Martin Sheen and Bill Pullman will be introduced in coming months Campaign's first two spots, "American-est" and "Swerve" feature both the Chrysler 200 and Chrysler 300 360-degree campaign to feature television, print, online, social and digital extensions February 15, 2016 , Auburn Hills, Mich. - The Chrysler brand is launching a new campaign, "Premium to the People," featuring actors Martin Sheen and Bill Pullman. The campaign will launch with two commercials – "American-est" and "Swerve" – both featuring the Chrysler 200 and Chrysler 300. A :60-second "American-est" will launch across online, in addition to the :30-second "Swerve" across both television and online, today, February 15 (President's Day). Additional television spots will roll out in the coming weeks and months. A :30-second version of "American-est" debuted across television on Sunday, February 14.
Everything is absurd in Fate of the Furious, including the car hacking
Fri, Mar 10 2017Truly ridiculous and absurd scenes and situations are a staple of the Fast and Furious series, And earlier trailers made it clear that Fate of the Furious wouldn't be any different as soon as the submarine appeared. However, it turns out the craziness has spread to the topic of car hacking. The hacker is Charlize Theron's character, Cipher, and she can apparently control any car in the world, and many of them at once. She uses this to great effect in creating giant rivers of rampaging automobiles through city streets, and waterfalls of cars flying off of parking structures. And if you look closely at these groups of vehicles, it is evident that she can even control older cars that have no automated steering or throttle capabilities whatsoever. We would ask how that works, but we know that's a silly question in the Fast and Furious universe. After all, this is the series that featured Dominic Toretto flying through the air over a freeway to catch Letty Ortiz and land on another car. And they survived. Your logic has no power here! We also noticed that Cipher seems to have a preference to hack vehicles from Fiat Chrysler. In the trailer, multiple Chrysler 300s, a Jeep Cherokee, a Jeep Grand Cherokee, and a Dodge Challenger all get some prominent screen time when they're being hacked. We're not so sure this is good product placement for the brand, particularly considering this is the same company that recalled over a million vehicles to fix a software issue that could lead to hacking. Maybe this is the trade-off for having the Dodge Challenger Demon as a hero car. There's more to this trailer than Chryslers and hacking though. It turns out that Cipher has been following Toretto for a few movies now. Also, characters fly with jet packs, and Dwayne "The Rock" Johnson's character shoves a torpedo out of the way, on ice, while hanging out of a truck. Check it all out in the video above. Related Video: