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Auto blog
FCA registers 'Cuda' trademark, but we wouldn't get our hopes up
Fri, Jun 23 2017It seems Chrysler has submitted a trademark with the US Patent and Trademark Office for the name "Cuda," as first reported by Motor1. Fans of Mopar will instantly recognize this as the abbreviated name of Plymouth's classic Barracuda muscle car, which occasionally bared the shortened nomenclature. Though this might seem like a sign that FCA is considering a revival of the beloved machine, we wouldn't get our hopes up. See, rumors of a 'Cuda or Barracuda revival have circulated pretty much since the moment Dodge showed the modern Challenger and when it went on sale. And some of those rumors have involved the re-registering of the 'Cuda trademark, even as far back as 2010. Over the years, each rumor died a quiet death as time went on and no 'Cudas appeared on dealer lots. There is one rumor that's recent enough to still have a slim chance of realization, circa 2015 to be exact. It predicts a smaller Challenger-based car called Barracuda that could appear as a Dodge in both coupe and drop-top versions. However, we doubt it will come true, since FCA doesn't exactly have a large development budget, and we're not sure what the company would have to gain by making another sports car to sell below the Challenger. Odds are, it would cannibalize sales from the older, completely developed, and thus more profitable Challenger. Really, this trademark filing is probably just a defensive move for Chrysler. It will ensure that no one else can slip in and snag the name for their own vehicle. It should also help ensure that Chrysler has the rights to use the name on other products such as memorabilia. Sorry to crush your dreams. Related Video: News Source: US Patent and Trademark Office via Motor1Image Credit: Chrysler Rumormill Chrysler Dodge Coupe Performance hemi cuda
Preserving automotive history costs big bucks
Wed, 29 Jan 2014
$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.
Waymo bids its self-driving bubble cars farewell
Tue, Jun 13 2017Say goodbye to Waymo's quirky bubble-shaped autonomous cars. Google's former self-driving car division is retiring its fleet of "Fireflies" - also known as "koalas" and "gumdrops," among many other nicknames - to focus on integrating its technology into more traditional vehicles. It particularly aims to give more people access to its self-driving technology through a fleet of 600 Chrysler Pacifica minivans, which the team has equipped with its latest custom-built radar, lidar and vision systems. The minivans also come with Waymo's newest AI platform that can see farther and more clearly. Plus, they run like normal vehicles do, unlike the Fireflies, which are limited to 25mph. This move doesn't exactly come as a surprise. A report from late 2016 said Alphabet's Larry Page scrapped Waymo's plans to manufacture bubble-shaped driverless vehicles to make the company's strategy more feasible. It said Page's new plan involves collaborating with automakers to design and make cars with no pedals and steering wheels that use Google's self-driving tech. Shortly after that report came out, Waymo introduced its heavily modified Chrysler Pacificas with altered electrical, powertrain, chassis and structural system to accommodate the extra weight of the company's equipment. While Waymo will no longer use its Fireflies for future tests, you can still catch a glimpse of the cute bubble cars in various locations. This August, they'll be on display at the Arizona Science Center in Phoenix before making their way to the The Thinkery in Austin, Texas, this October. You'll also find a Firefly at the Computer History Museum in Mountain View, California and another at the Design Museum in London.Written by Mariella Moon for Engadget. Waymo Related Video: