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Chrysler shows creative side with employee art exhibit

The United Auto Workers and Chrysler recently sponsored 92 works of art created by 50 of the automaker's unionized and salaried employees for the 2013-14 Artists at Work Exhibition, the ninth such show, which recognizes the creative process required to make art and manufacture vehicles. Chrysler says the event is "the country's only juried art show sponsored by a major corporation and a labor union." Unfortunately, the exhibit is not open to the public, but we have images to share of the winning pieces as well as other interesting exhibits in the gallery above.
"Art and manufacturing have more in common than you might think," says Keith Mickens, Chrysler-UAW National Training Center co-director from the UAW. "The creative process involved in producing a memorable image on a canvas can be used to help build quality vehicles on an assembly line."
A diverse range of art forms are showcased, from metal sculptures to ceramics to photography to paintings and more. Four Detroit-area professional artists narrowed down over 600 submissions to the 92 works of art that were shown at the exhibit, then awarded "Best of Show" prizes to three employees for their work (the first three images in our gallery) and selected 11 employees for honorable mentions. The overall winner is the sculpture above by Joseph Aiuto, titled "Childhood Anxiety."

2017 Chrysler Model Year Preview and Updates

FCA's now-iconic minivan is all-new. The 'Town & Country' tag is out, a resurrected CHRYSLER PACIFICA tag is in, and both the design and content are transformational – at least in the context of a minivan available in North America. And for those looking to both capacity and efficiency, Chrysler now offers a plug-in Pacifica hybrid with 30+ miles of all-electric range. While all Pacifica trims represent good value, with federal tax credits the Pacifica Plug-In is great value. 200: In 2017 Chrysler offers a 200 with both a new Dark Appearance package and an Alloy Edition. The 'Alloy' offers a sport-tuned suspension in combination with an all-wheel-drive system featuring a 'sport' mode for better all-season traction. And then, of course, Chrysler discontinued the 200, citing a lack of all-season sales traction. 300: The venerable (translation: 'old') 300 continues the long run with fourth-generation Uconnect, along with the addition of both Apple CarPlay and Android Auto. Beyond that, it's a new year with new colors, trims and packaging. And while the platform may be showing its age, it remains a compelling option for those wanting upmarket content at a reasonably accessible ($30K to $40K) price point.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.