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FCA recalling 33k vans and SUVs for TPMS problems in two campaigns

Fiat Chrysler Automobiles is issuing two, separate recalls covering a total of 33,443 examples in the US of the 2014 Ram ProMaster, 2014 Jeep Wrangler, 2014 Dodge Grand Caravan and 2014 Chrysler Town & Country because of potential problems with the tire pressure monitoring system in the vehicles.
The first campaign is for 23,053 units of the 2014 Ram ProMaster. It's possible for the TPMS to not recognize the location of the data coming from the sensors in the wheels. If this happens, then the low tire pressure warning light comes on and potentially gives the driver a false positive. If the warning isn't cleared, and drivers keep going, they might not be aware of another tire that actually has low pressure. This fix for this is a software update.
The second recall covers 10,390 examples of the 2014 Wrangler, Grand Caravan and Town & Country. According to FCA, it's possible that a test mode for the TPMS is still on since being shipped from the supplier. On affected vehicles, it could cause inaccurate pressure readings. The repair involves disabling that mode on the TPMS module.

Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans

As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing.
"This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice."
There just aren't that many real characters left in the auto industry. Marchionne, who sits atop both Chrysler and Fiat, is not only one of the smartest execs in the business, but also the most frank. Herein, a sample of the quotable always-sweatered executive:

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.