2018 Chrysler Pacifica Touring L Plus on 2040-cars

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Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

2018 Chrysler Pacifica Hybrid Long-term Review | Introducing something green

BIRMINGHAM, Mich. — I'm stoked to drive this minivan. Legitimately. The 2018 Chrysler Pacifica hybrid is an impressive evolution of the minivan and a smart execution of electric technology. Why hasn't someone made a hybrid minivan until now? I ponder this as I unplug the charger and take my first spin in the Pacifica, the newest addition to the Autoblog long-term fleet. Sinking into the leather seats, I'm immediately relaxed. That's why you buy a minivan: comfort and convenience. Hybrid tech? Well that makes this thing sustainable and even cool. Whether your friends are swanky or wonky, play the plug-in hybrid card and your people hauler is cooler than theirs. What we got We went with the Pacifica Hybrid Limited. It starts at $44,995 and wears a beautiful shade of Ocean Blue. The interior features black and alloy pieces and leather. Power comes from the sturdy 3.6-liter Pentastar V6 dubbed the eHybrid for this application, and it works with an eFlite electrically variable transmission home to two motors making 84 and 114 hp. The hybrid battery pack has 96 lithium-ion cells that generate 16 kWh of energy. The net system power is 260 horsepower. In real-world driving, it's quick, torquey and more fun to drive than the average minivan. It can charge in two hours using a Level 2 charger and offers 33 miles of range on pure electricity. Collectively, it puts out 84 MPGe, and using just the Pentastar it's still rated at a robust 32 mpg in combined city and highway driving conditions. The Limited is the top-of-the line Pacifica trim, offering heated and vented front seats, an 8.4-inch Uconnect touchscreen and 13 Alpine speakers as standard equipment. We added a safety and tech package ($995) that includes parking assist, a 360-degree surround view camera, lane departure warning, adaptive cruise control, seatback video screens and a Blu-ray DVD player. We also ticked the box for the hybrid appearance package ($395) to add 18-inch polished aluminum wheels, body color treatments for the mirrors and door handles, and a "Black Spear Applique" for the rear fascia. It's not worth your money. We topped it off with the $1,595 tri-pane sunroof, which is totally worth your money. Final cost including destination: $49,325. It's reasonable, considering the level of luxury the Limited offers, and as we all know, hybrid tech isn't cheap. If you can get the $7,500 federal tax credit the government offers on electrics, it's a great value.

Bob Dylan to star in Chrysler Super Bowl spot [w/videos]

Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.
The last big-game commercial for the 200 used Eminem in 2011 to introduce us to the outgoing 200 and the tagline-turned-mini-movement, "Imported from Detroit." Since then, Clint Eastwood, Berry Gordy, Jr., and America's farmers have taken turns impressing us with Chrysler Group's wares. It isn't yet known what song will be used for the spot. Speaking of the coming ad, company CEO Sergio Marchionne said, "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car."
It's not Dylan's first outing with a carmaker, having starred in a spot to promote the Cadillac Escalade in 2007. Nor will it be the only Dylan music we get during the Super Bowl, the singer having licensed a track that's used in a one-minute commercial for Chobani Greek yogurt.