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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Hot sales have Detroit automakers shortening summer shutdowns

Back in May, there was speculation that the Detroit Three automakers would maintain or perhaps even extend their traditional summer shutdowns, mostly due to a bitingly cold winter that saw below-freezing temperatures infiltrate the southernmost reaches of the US, putting a chill on auto sales. Now, though, the numbers are in, and thanks to some promising sales figures, it looks like some domestic line workers are going to be working clear through July, in some cases.
According to Automotive News, Ford has slashed its traditional two-week hiatus for factory workers in half at four of its plants, while both Chrysler and General Motors will keep factories running nonstop (two plants in Chrysler's case and a third of GM's factories).
This is, as we said, thanks to some positive numbers. Chief among those is the Seasonal Adjusted Annual Rate, which was at an eight-year high of 17 million units. Individual figures were less promising. GM, embroiled in its recall scandal, still saw a one-percent increase while Ford dropped six percent in year-over-year sales. Chrysler was the big winner, though, with a nine-percent jump in June.

Almost 70 percent of FCA-PSA Groupe models to ride on two PSA platforms

With the merger between PSA Groupe and Fiat Chrysler having been officially announced this week, we still don't know where everything will settle once the process concludes. We covered the catalog of models herded by the combined company's 12 brands, all of which will remain for now. Profound changes must be afoot somewhere, though, else there'd be no reason for the tie-up. Automotive News has a report on one of the big moves, writing that "more than two-thirds of [PSA-FCA] production would be concentrated on just two platforms." Around 2.6 million cars built by the combined company would sit on PSA's Common Modular Platform, also known as the EMP1, for B-segment city cars, entry-level and mid-range C-segment sedans, and compact crossovers. Three million vehicles would ride on the EMP2 architecture intended for C- and D-segment cars and higher-end crossovers. Those figures account for around 5.6 of the 8.7 million vehicles the combined company expects to sell annually. AN didn't mention the Giorgio platform that's already spread throughout the FCA kingdom to support numerous current and future offerings like the next-gen Jeep Grand Cherokee, but did write that "larger Jeep models will continue to use FCA underpinnings." The body-on-frame chassis' under Ram trucks and the Jeep Wrangler and Gladiator should hold pat. We'll wait for word on the fate of the Compact U.S. Wide platform carrying the Chrysler Voyager and Pacifica and Jeep Cherokee. Dodge products with questionable futures are anyone's guess; we've heard the Dodge Durango, still built on a Mercedes-derived platform it shares with the current Grand Cherokee, could go body-on-frame for the next generation, or die and have the Giorgio-based, three-row Jeep Grand Cherokee take its place. More mystery comes with the long-lived LA and LD platforms in the big sedan and coupe trio Chrysler and Dodge still milk quite successfully. And if there were ever a time for the Dodge Journey – last reported as a Giorgio recipient – to modernize or die, we don't know when that time is. Although FCA platforms have been designed with alternative powertrains in mind, AN says the PSA Groupe architectures "are more modern than FCA's equivalent platforms." After PSA acquired GM's Opel/Vauxhall division, the French company didn't waste time moving the Anglo-German products to in-house platforms, helping to put the formerly money-losing operations into the black in just 18 months.