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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

FCA recalls 1.25M trucks for software error in fatal crash

WASHINGTON - Fiat Chrysler Automobiles said Friday it would recall more than 1.25 million pickup trucks worldwide to address a software error linked to reports of one crash death and two injuries. The error code could temporarily disable the side air bag and seat belt pretensioner deployment during a vehicle rollover spurred by a significant underbody impact, such as striking onroad debris or driving off-road, the Italian-American automaker said. The company will reprogram computer modules in the affected vehicles to address this error. The recall covers 1.02 million 2013-16 Ram 1500 and 2500 pickups, and 2014-2016 Ram 3500 pickups in the United States, 216,007 vehicles in Canada; 21,668 in Mexico; and 21,530 outside North America, the automaker said. Fiat Chrysler said the recall would begin in late June. In the event of the software error code, the problem could temporarily be addressed by turning the vehicle off and then on, the company said. The automaker told the U.S. National Highway Traffic Safety Administration it began investigating the issue in December after it received notice of a suit involving a 2014 Ram 1500 in which the airbag failed to deploy in a rollover crash.Reporting by David ShepardsonRelated Video: Recalls Chrysler Fiat Truck FCA airbag fiat chrysler automobiles

Chrysler Pacifica Hybrid recalled over fire risks

WASHINGTON — Chrysler parent Stellantis is recalling 19,808 plug-in hybrid minivans and urged owners to stop recharging them, after reports of 12 fires in parked vehicles. The automaker said the recall covers 2017-2018 Chrysler Pacifica Hybrid vehicles. All were parked and turned off, while eight were connected to chargers. Stellantis said it was unaware of any related injuries or accidents. Stellantis is advising owners to refrain from recharging the vehicles and to park them away from structures and other vehicles. The automaker said it is working to confirm the cause of the fires. Owners can keep operating the vehicles using the internal combustion engine. The National Highway Traffic Safety Administration declined to comment. The recall comprises 16,741 vehicles in the United States, 2,317 in Canada and another 750 outside North America. Other automakers have faced fire issues with plug-in hybrid or full electric vehicles. General Motors halted production of its Chevrolet Bolt electric vehicle in August and has extended that halt through the end of this month. The largest U.S. automaker in August widened its recall of the Bolt to more than 140,000 vehicles to replace battery modules after a series of fires. GM has also indefinitely halted retail sales of new Bolt vehicles. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.