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2015 Chrysler 300 swaggers into LA Auto Show [w/video]

The Chrysler 300 has always exuded a certain brashness, but the chip-on-its-shoulder styling seemed to mellow a bit after its 2011 redesign. Now, the bad boy of the premium sedan segment is getting some of its angry attitude back for 2015, and the refreshed model debuted here at the Los Angeles Auto Show. The grille is larger, the fascia is updated and the lights are redesigned. That doesn't seem like much, but when taken collectively, they give the car a more menacing glare. The inside is freshened with a new seven-inch in-cluster display, better-quality materials and an updated suite of available Uconnect features, and there's a bevy of new active safety features available, too. The engine line continues with the 3.6-liter V6 and the 5.7-liter V8, though they are now both paired with Chrysler's eight-speed automatic. The sedan also received a Sport mode button, which changes the tuning for the steering, engine and transmission, while providing a rear bias for all-wheel drive models. Pricing starts at $31,395, just as it did for the 2014 model. The lineup also gets a new Platinum model with special wood, chrome and leather finishings, though the company also has said it will discontinue the 300's high-performance SRT variant for in the United States. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. New 2015 Chrysler 300: Return of the Big, Bold American Sedan with World-class Levels of Sophistication, Craftsmanship and Technology, Once Again Putting Boulevards and Interstates On Notice The new 2015 Chrysler 300 highlights six decades of ambitious American ingenuity through iconic design proportions inspired by historic 1955 and 2005 models – world-class quality, materials and refinement, best-in-class V-6 highway fuel economy, plus segment-exclusive innovations – all at the same $31,395 starting price as its predecessor.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

SRT pulling Vipers out of Le Mans

Last year, Chrysler campaigned a pair of SRT Viper GTS-Rs in the 24 Hours of Le Mans. It was the first time Auburn Hills had sent a team to the famous French endurance race since 2000, when the Viper ended a three-year winning streak in the GTS class. It finished in 24th and 31st places, woefully behind the Porsche 911 RSR that won the LMGTE Pro category. But this year it won't be back. According to a report from Sportscar365 citing a statement issued by SRT chief Ralph Gilles, the outfit turned down its invitation from the ACO that organizes the race, ending what could have been a multi-year campaign. Instead it's opting to focus on its Stateside campaign in the United SportsCar Championship. SRT sent Autoblog the following statement: "We regretfully and respectfully decline to participate in this year's 24 Hours of Le Mans," said Ralph Gilles, President and CEO of SRT (Street and Racing Technology) Brand and Motorsports, Chrysler Group LLC. "We are honored to once again be invited by the ACO (Automobile Club de l'Ouest) to compete in this historic event, and they were the first to be informed of our decision. We will remain focused on our North American racing program in 2014." In its place, the Ferrari 458 fielded by JMW Motorsport will be invited to fill the last slot in the class, leaving only the Corvette and Dempsey Racing entries to represent the United States in the race this year. "Hopefully, we'll continue to go to Le Mans for many years to come," as SRT's marketing chief Beth Paretta put it when announcing the effort a year ago, "but as a sports-car fan, if you can make the trip even once, it's worth it."