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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

Chrysler to accelerate production of 2013 Ram and V6 engines

Chrysler is adding a third shift at its Warren Truck plant to meet demand for the new 2013 Ram pickup. And with tight supplies of its Pentastar V6, the company is also boosting output at its Mack Engine plant.
The expansions will add 1,250 jobs and are part of a $238 million investment by Chrysler in the Detroit area. Warren's third shift will begin work sometime in the spring, a Chrysler rep told Automotive News. Mack's increased Pentastar production a could include both 3.6 and 3.2-liter engines.
The company says it also plans to invest $40 million in its Trenton Engine plant to allow for production of a 3.2-liter V6 as well as the Tigershark inline-four for the upcoming Jeep Liberty replacement.

Junkyard Gem: 1988 Chrysler LeBaron Turbo Sedan

Lee Iacocca's K-Cars saved Chrysler from certain oblivion in the aftermath of the 1979 federal bailout, but most of the members of the many-branched K Family Tree were really built on modified K platforms. The only genuine, 100%-K machines sold in the United States were the Dodge Aries/400/600, Plymouth Reliant, and Chrysler LeBaron; today's Colorado-found Junkyard Gem is a rare example of the very last year of the K-based LeBaron. Chrysler kept selling LeBaron coupes and convertibles here all the way through 1995, and those cars could trace their platform ancestry back to the original 1982 LeBarons that saved Chrysler… but for the real K-ness in a LeBaron sedan you must get one sold during the 1982-1988 period. This one has suffered some nasty paint damage over the decades, but its padded landau roof still looks pretty good at age 33. The base engine in the '88 LeBaron was a 93-horsepower 2.2, but this car has the optional turbocharged version with an impressive 146 horses. The cost for this engine? $700 list, or about $1,600 in 2021 dollars. The 1988 LeBaron coupes and convertibles got a five-speed manual as standard equipment, while the LeBaron sedan got a three-speed automatic at no extra cost. It appears that you couldn't get a manual transmission from the factory in this car. The "Traveler" trip computer was also standard equipment on the LeBaron sedan in 1988. As was this AM/FM radio. However, air conditioning cost $807 extra, or about $1,850 today. Other than the ravaged paint, this car still seems to be in reasonably nice condition (yes, Corinthian Leather was an option). Not many are interested in rescuing an old K-Car these days, sadly. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ricardo-approved! Featured Gallery Junked 1988 Chrysler LeBaron Sedan View 26 Photos Chrysler Automotive History Sedan Chrysler K-car Chrysler LeBaron Junkyard Gems