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Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

Jeep Renegade's development a template for new Fiat Chrysler Auto

"We figured we'd take the best of both worlds." - Ralph Gilles.
The international makeup of the 2015 Jeep Renegade will serve as a template for cooperation within the newly formed Fiat Chrysler Automobiles, Senior Vice President of Product Design Ralph Gilles said.

Supplier says Jeep Cherokee hack only affects FCA cars

Harman doesn't think that drivers need to worry about any further hacks of its products. The company supplies FCA's Uconnect infotainment system where a software vulnerability is responsible for a 1.4-million vehicle recall. "This experimental hack is unique to Chrysler," Harman CEO Dinesh Paliwal said to Automotive News. "This does not exist, to our assessment, in any other vehicle." The reason that the company wouldn't be involved is that automakers aren't simply plugging in the existing infotainment systems into new vehicles. According to Paliwal, Harman supplies the unit, but FCA and other automakers are able to make additional modifications for their vehicles. The National Highway Traffic Safety Administration has also recently taken up the question of broader software vulnerabilities in Harman's products. On July 29, the agency began investigating the company to check for similarities between Uconnect and the infotainment systems supplied to other automakers. The Jeep hack became national news when two researchers were remotely able to take control of a Cherokee. The vulnerability in the cellular connection even gave control over the brakes. "Once people get in the car and get into the CAN bus, then you can start to mimic and mess up many, many things in the car," Paliwal said to Automotive News. Politicians immediately responded with legislation to create federal standards in hopes of protecting drivers better. NHTSA also opened an investigation to make sure the automaker's software update actually solved the problem. Related Video: