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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Chrysler, Nissan minivans earn 'dire' crash test results, says IIHS [w/video]

First introduced in 2012, the Insurance Institute for Highway Safety's small-overlap frontal crash test has become the bane of many auto engineers' existence. It's a particularly steep design challenge because it forces just 25 percent of a vehicle's front end to take the brunt of a 40-mile-per-hour impact. The newly released results of four family-minded minivans underscore just how difficult the crash test is: only one scored an Acceptable rating, and the other three did very poorly. The 2008-2015 Chrysler Town & Country and Dodge Grand Caravan, plus the 2011-2015 Nissan Quest, all received Poor ratings in the test, the IIHS' lowest possible score. The three of them showed significant crash intrusion into the driver's area. The dummy in the Nissan actually had to be cut out of the vehicle, with an IIHS spokesperson remarking, "the structure collapsed like a house of cards." In the Fiat Chrysler Automobile vans, the steering wheels moved out of the way, making the airbag less effective and letting the driver's head hit the dashboard. While it was not actually crashed, the agency is also giving the 2009-12 Volkswagen Routan a Poor score because it shares a structure with the FCA models. The newly released results of four minivans underscore just how difficult the small-offset crash test is. The refreshed 2015 Toyota Sienna (shown), conversely, earned an Acceptable rating and is also a Top Safety Pick+ because of its optional forward collision warning and automatic braking system. While the crash test dummy moved around during the impact more than the agency would have liked, sensors showed a low risk of injuries. The IIHS tested the Honda Odyssey last year, and it earned a Good overall score, the agency's best ranking. It's also a Top Safety Pick+ vehicle. The only member of the minivan segment left to test is the latest Kia Sedona, and the Institute is reportedly waiting a little longer for Kia to make changes to improve the model's performance. When reached for comment, Nissan spokesperson Steve Yaeger provided Autoblog with the following statement: "Nissan is committed to vehicle safety and believes that consumers should have information about crash protection so they can make educated buying decisions. Nissan is proud of the 2014 Quest's "good" rating in the IIHS front moderate overlap and side impact tests as well as a "good" head restraint rating.

Google Waymo's self-driving car is a modified Chrysler Pacifica Hybrid

For the time being, this is what Google's self-driving car project will look like: FCA is delivering 100 Chrysler Pacifica Hybrids to Google's Waymo self-driving offshoot. According to FCA, the Pacificas are currently being outfitted with Waymo's autonomity equipment, and testing will commence early next year. The setup includes sensors and on-board telematics, and there will be changes made to the vehicle's powertrain and electrics to help it function better as an autonomous vehicle. It's closer to a Jurassic Park style Ford Explorer than something built completely from scratch, but using a minivan platform has helped the project advance rather rapidly. John Krafcik, the CEO of Waymo says that FCA's product development and manufacturing teams have helped them greatly: "FCA's product development and manufacturing teams have been agile partners, enabling us to go from program kickoff to full vehicle assembly in just six months", says Krafcik. In addition to Waymo's test facilities in California, the initial Pacificas have been tried and tested at FCA's proving grounds in Michigan and Arizona. The modifications have been tailored at a joint effort powerhouse in southeastern Michigan. The production Pacifica Hybrid is rated at 84 MPG3 by the EPA. The plug-in hybrid powertrain consists of a 3.6-liter Pentastar unit converted to an Atkinson cycle and a 16kWh Lithium-ion battery. Related Video: Featured Gallery Waymo/FCA Pacifica Image Credit: FCA Chrysler PHEV