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SRT Viper plant idled over slow sales [UPDATE]

The SRT Viper is taking an extended production break later this spring while the factory copes with low demand and gears up for the 2015 model year. Chrysler will idle the Conner Avenue Assembly Plant from April 14 to June 23, and 91 employees there will be laid off during that time. Sales have been slow so far this year, with just 91 Vipers sold in the first two months of 2014 (591 were sold all last year), according to The Detroit News. According to Chrysler, this is all part of the plan for the Viper. The automaker says that the Connor Avenue factory was meant to fluctuate in this way because it only builds one vehicle, and the sports coupe was never meant to be a mass-production vehicle. The company claims that idling the plant will allow it to manage showroom inventories. "Customer and dealer demand for the SRT Viper continues at expected levels," said Chrysler spokesperson Dianna Gutierrez to The Detroit News. SRT hasn't revealed what changes are planned for the 2015 model. This isn't the first time we've heard of the Viper's weak demand. As of October 2013, SRT had hoped to build around 2,000 examples, but only about 1,000 had been made. At that point, officials then revealed production would likely be scaled back. We've contacted the Chrysler for further information, and we'll update this post if and when we hear back. UPDATE: Chrysler has passed along this official statement regarding the plant idling: Chrysler Group confirms that its Conner Avenue Assembly Plant will be down, beginning the week of April 14. Production will resume the week of June 23. Ninety-one UAW-represented employees will be laid off during this time. The SRT Viper is a hand-crafted American exotic car that is designed for a specific consumer that values performance, style and exclusivity. It has never been intended to be a mass-production vehicle as less than 29,000 vehicles have been produced in the past 20 years. The ability to increase and decrease production at the Conner Avenue Assembly Plant allows the company to continue to meet our customers' desire to keep these special cars exclusive. We will be able to take advantage of this transition to manage dealer inventories.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Huge Canadian sinkhole destroys four-lane road, swallows car

A major thoroughfare in the Canadian capital city of Ottawa was closed after a huge sinkhole opened beneath it. According to the CBC, the sinkhole appeared around mid-morning on Wednesday on Rideau Street near its intersection with Sussex Drive. The sinkhole, which initially formed over an unstable vein of sand, silt, and fractured rock, quickly spread across all four lanes of Rideau Street. A high-pressure natural gas line and a water main were shattered by the road collapse, filling the deep hole with water, gas, and fumes and forcing the evacuation of numerous surrounding buildings. All traffic save for buses and taxis had already been banned from the area due to excavation for a light rail station, but a Chrysler minivan parked along Rideau street fell into the hole as it expanded. Construction workers working in the light rail site evacuated safely once the road began collapsing, and no injuries were reported. Ottawa mayor Jim Watson told The Guardian that there was no sure way to tell how long repairs to Rideau Street would take. "It's a significant sinkhole in the downtown core. It has a major impact on our largest retail shopping center, one of our major hotels as well as one of the busiest intersections and bus routes." This is the second sinkhole to appear in downtown Ottawa in recent years. In 2014, a nearly thirty-foot wide sinkhole caused by excavation for the light rail system opened just a few blocks away from Rideau and Sussex. Watson stated that it is too soon to say whether or not Wednesday's sink hole was related to light rail construction. "We can't confirm whether the tunnel had any impact on the sinkhole or whether it was a water main break or whether it was a leak of some type that destabilized the soil." Watson went on to say that he hoped that city officials would be able to pinpoint the exact cause of the collapse soon. Related Video: News Source: The Guardian, CBC News Auto News Weird Car News Chrysler Minivan/Van sinkhole road