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Junkyard Gem of the Week: 1979 Plymouth Horizon (with the Woodgrain Package!)

While Ford and GM proved to have sufficiently deep pockets to design their own US-market subcompacts for the fuel-starved 1970s, Chrysler had to look to its overseas outposts to create such a car. Turning to Simca, which had become part of Chrysler Europe after Chrysler's absorption of the Rootes Group, a promising hatchback concept was developed into both a European-market version and a significantly different American-market version. Today's Junkyard Gem is an example of the latter type, found in a Denver-area self-service boneyard last summer. The first of these cars came off the Belvidere Assembly line in Illinois as 1978 models (sadly, Stellantis just shuttered Belvidere in February). The Dodge-badged version was the Omni, while the Plymouth version was the Horizon; the generic term for this car is thus Omnirizon. The Omnirizon was a great success for Chrysler, and many other vehicles were based on its platform. To name a few members of the extended Omnirizon family: the 1982-1987 Dodge Charger, the Dodge Rampage/Plymouth Scamp minitrucks, and even the Plymouth Turismo of Cocaine Factory fame. Astoundingly, production continued all the way through 1990, which meant that these thoroughly 1970s cars stuck around long enough to get airbags as standard equipment. Just as was the case with the Mitsubishi-built Dodge and Plymouth Colts, there never were any significant differences—pricing or otherwise—between the Dodge Omni and Plymouth Horizon. The Omnirizon got a fascinating assortment of engines during its first half-decade or so. For 1978 through 1980, it received the same 1.7-liter Volkswagen straight-four that went into US-market Rabbits, Sciroccos, Jettas and Audi 4000s. This one was rated at 77 horsepower and 90 pound-feet. Chrysler began bolting in its homegrown 2.2-liter four-banger starting with the 1981 Omnirizons, with the hilariously quick Omni GLH and GLHS getting turbocharged versions a few years later. From the 1983 through 1986 model years, penny-pinching Americans could buy their base-model Omnirizons with 1.6-liter Peugeot-built Simca engines delivering 62 French horses to the front wheels. This Horizon is absolutely loaded by the standards of late-1970s economy cars. The MSRP was just $4,278 (about $18,843 in 2023 dollars), but this automatic transmission would have added another $319 to the cost ($1,405 today). The base transmission for 1979 was a four-on-the-floor manual.

Chrysler earns $1.7B in 2012, revises product plans for US

Hot on the heels of Ford's earnings announcement for the year that was, Chrysler today reported a 2012 net income of $1.7 billion, up substantially from the comparatively minuscule $183 million profit earned in 2011 when it repaid its US government loans.
Chrysler's good year ended with an excellent fourth quarter that saw net income rise 68 percent from $225 million in 2011 to $378 million. Where are all those extra earnings coming from? Market share, which Chrysler saw increase to 11.4% last year on sales of 1.65 million vehicles. In fact, the Auburn Hills, MI-based automaker out-paced the industry's market growth of 13 percent last year with sales up 21 percent for the year.
The company also revealed an updated product plan for its Chrysler Group and Fiat brands that looks all the way out to 2016. It's an updated version of the plan introduced in 2009 shortly after Fiat took control of the American automaker, and includes such new additions as an Alfa Romeo model, likely the 4C, to be introduced in the US this year, as well five more Alfa models by 2016. Likewise, Fiat will be growing by an additional seven models in the coming few years.

Junkyard Gem: 1964 Plymouth Valiant V-200 Wagon

When Chrysler introduced the Valiant for the 1960 model year, the automotive world had no idea that this new compact would become one of the most successful products in the company's history. Valiants and its A-Body siblings were built and sold by the millions around the world, with production continuing into the early 1980s (in Australia and South America). The sales pinnacle for the Valiant in the U.S. was 1964, and today's Junkyard Gem is one of those cars: an upscale V-200 station wagon, found in a Denver-area wrecking yard a few weeks back. The Valiant began life as its own marque, became a Plymouth for 1961, left Plymouth for 1962, then returned as a Plymouth model until American Valiant production ceased in 1976, and the Volare took its place. You'll barely see any mention of the Plymouth brand in the 1964 Valiant brochure, and Plymouth badging on the '64s was minimal. You could get the 1964 Valiant wagon as the base V-100, starting at $2,273, or as the nicer V-200 with its $2,388 price tag (that's about $21,150 and $22,220 in 2022 dollars). Valiant coupes and convertibles could be had with the even swankier (by cheap small-car standards) Signet trim level. As Ford showed us in the middle 2000s, numbers are just classier if you spell them out on emblems. In the middle 1960s, substituting an automatic for the base three-on-the-tree column-shift manual transmission jacked up the price of an affordable car by an eye-watering amount. The Torqueflite three-speed automatic and its slick-looking push-button shifter cost 172 bucks extra (around $1,600 today), which made the car more than 7% costlier. A four-on-the-floor manual was available for the first time in a new Valiant that year, but it cost $180. Also new for the 1964 Valiant was a V8 option (a 273-cubic-incher rated at 180 horsepower), but this car has the good old Slant-6. If it's the engine that came with the car when it rolled off the assembly line, it's a 101-horse example with 170 cubic inches… but these cars are notorious for getting engine swaps early and often and I didn't check the block casting numbers. The cassette deck tells us that it was being driven as recently as the late 1980s through middle 1990s. There's some rust in the usual spots, about what this car would have acquired by 1967 if it had stayed in Michigan. This car could have been restored, though the expense for rust repair and interior refurbishment wouldn't have been a good investment from a financial standpoint.