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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Stellantis to idle Chrysler Pacifica production in wake of chip shortage

Stellantis will idle production of the Chrysler Pacifica at its Windsor, Ontario, facility for several weeks due to the ongoing global chip shortage. The facility will be idled starting Monday.  "Stellantis continues to work closely with our suppliers to mitigate the manufacturing impacts caused by the various supply chain issues facing our industry," a Stellantis spokesperson told Autoblog. "Due to the unprecedented global microchip shortage, production at the Windsor Assembly Plant will be down beginning next week through mid April." Automotive production shutdowns continue to mount amid a global microchip shortage brought on by spiking consumer demand across countless industries, production slowdowns due to pandemic restrictions, and untimely natural and man-made disasters. The shortage has put a great deal of pressure on chip producers, especially in Asia. Taiwan’s central role in producing chips has shot into focus during the COVID-19 pandemic, with soaring demand for laptops, tablets and other equipment to power the work-from-home trend benefiting firms like Taiwan Semiconductor Manufacturing Co Ltd (TSMC), the worldÂ’s largest contract chipmaker. Washington has increasingly viewed tech-powerhouse democracy as a key part of its strategy to shift global supply chains away from China, especially when it comes to technology and chip companies. Foreign governments and companies have also beseeched Taiwan to help resolve a shortage of auto chips which have idled factories around the world. U.S. companies are not standing still either. This week, processor giant Intel announced a $20 billion plan to expand its advanced chip manufacturing capacity in Arizona.  This article includes reporting by Reuters.

2017 Chevy Camaro Z/28 Nurburgring crash caught on video

A 2017 Chevy Camaro Z/28 prototype crashed Thursday morning during testing on the Nurburgring in Germany. The driver appears to be unharmed, and the Camaro was not severely damaged. You can see the crash happen near the 1:35 mark of the video. Everything is going fine as the camo-clad Camaro accelerates onto the 'Ring. But as the driver goes through a turn the back wheels lock up. The driver then nails the brakes, the front wheels lock up, and he careens into the rail, getting airborne in the process briefly. The driver then navigates the Camaro to the other side of the circuit. A crumpled front fender and maimed aero is the only damage. View 11 Photos Mishap aside, this is an excellent look at what we believe is the track-focused Camaro Z/28. We see the huge wing in back and smaller winglets in front reminiscent of the Corvette Z06's Z07 Performance Pack. The new Z/28 has a throaty, almost buzzy V8 sound. We predict the seven-speed manual transmission from the Corvette, and perhaps the new 10-speed automatic trans from the Camaro ZL1, will be available. This prototype has a huge, gaping grille, blacked out wheels, and an aggressive front splitter. Look for the Z/28 to go on sale next year. A General Motors spokesperson said the company doesn't comment on development testing, but noted that "safety is our overriding priority." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Brian Williams / SpiedBilde Spy Photos Chrysler Coupe Performance Videos viral video chevy camaro z28