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Marchionne blames design 'dummies' for poor Chrysler 200 reception

I like the new Chrysler 200. In fact, we have one in the office this week, and every time I see it outside, I think to myself, "That's a really good looking car." But truly good automotive design allows form to perfectly blend with function, and that's where the 200 falls short – so short, in fact, that Chrysler's midsize sedan has yet to earn a full recommendation from the folks at Consumer Reports. The problem? That slick roof design. During an interview at the Detroit Auto Show this month, Fiat-Chrysler CEO Sergio Marchionne said the 200's rear roofline compromised ingress and egress from the rear seats, and that's why CR can't fully recommend it. "The 200 failed because somebody thought that the rear-seat entry point inside the 200 – which is our fault, by the way – is not up to snuff," Marchionne said to Automotive News. Marchionne went on to say that FCA's designers copied the roofline of the Hyundai Sonata, which "has the same problem." He continued, "We didn't copy the car, we copied the entry point to the rear seat. Dummies. I acknowledge it." Harsh words, but Marchionne isn't alone in his sentiments. FCA design boss Ralph Gilles tweeted today, "He is right, we might have gone too aggressively after aero. Which we achieved as it is best in class. No free lunch." So yes, the 200 looks good. But following this incident, perhaps a redesign will ditch that sloping roof for something that's a bit more functional. Related Video:

Ferrari raises $893M, valued at $12B

Ferrari's stock is moving as quickly on the New York Stock Exchange as the brand's iconic sports cars do on the road. The company's incredibly popular initial public offering has already raised $893.1 million by virtue of 17.18 million shares sold for $52 apiece. If the deal's underwriters buy in as well, the figure would grow to $982.4 million. Plus, even after shouldering some of FCA's debt, the automaker carries an enterprise value of $12 billion, Bloomberg reports. Just as the company starts trading on the New York Stock Exchange, the share price is already racing upward, too. As of this writing, Ferrari stock, which is listed under the symbol RACE, is priced at $57.59. At its high so far today, the value reached as high as $60.95. While Ferrari is looking strong, the big winner in this success looks to be FCA because the company should raise $4 billion in the spin-off, according to Bloomberg. With nine percent of the sports car maker on the NYSE and one percent for the underwriters, another 80 percent will be distributed to FCA investors in 2016. When that's through, Exor, the holding company for the Agnelli/Elkann family, should have the largest stake at about 30 percent. Piero Ferrari holds the remaining 10 percent and has no intention to sell it. Related Video: FCA Announces Pricing of Initial Public Offering of Ferrari N.V. Common Shares Fiat Chrysler Automobiles N.V. (NYSE: FCAU/MI: FCA) ("FCA") and its subsidiary Ferrari N.V. ("Ferrari") announce today the pricing of Ferrari's initial public offering of 17,175,000 common shares at an offering price of $52 per share for a total offering size of $893.1 million ($982.4 million if the underwriters exercise the option described below in full). The shares are expected to begin trading on the New York Stock Exchange on Wednesday, October 21, 2015, under the symbol "RACE", and closing of the offering is expected to occur on October 26, 2015. In addition, the underwriters have a 30-day option to purchase an aggregate of up to 1,717,150 common shares of Ferrari from FCA. The offering is intended to be part of a series of transactions to separate Ferrari from FCA. Following completion of this offering, FCA expects to distribute its remaining ownership interest in Ferrari to FCA shareholders at the beginning of 2016. UBS Investment Bank is acting as Global Coordinator for the offering.

2014 Chrysler 200 to set design tone for brand

Speaking with Wards Auto at this year's Detroit Auto Show, Chrysler design chief Ralph Gilles said that the next-generation Chrysler 200 will launch a whole new styling direction for the brand when it arrives for the 2014 model year. Gilles did not reveal any specific design cues or elements that will be found on the next 200, only saying that the new car "shares no surface language with any previous Chrysler we've ever seen."
Indeed, the current 200 isn't exactly setting the world on fire with any sort of clever, emotive design, but Gilles knows that. "The current Chryslers on the road today certainly don't reflect where we're headed," he told Wards Auto. Instead, Gilles said that "we are deviating from where we are today, completely. It's a very different feeling (and) look."
The launch of the new Chrysler 200 will officially mean the death of its Dodge Avenger counterpart, though Gilles says that the company is working on an all-new product to replace that vehicle down the road. Still, Chrysler will need a successful player in the popular midsize segment, and Gilles fully expects the new 200 to be up to the task. "I think it's going to be a beautiful and relevant vehicle."