1964 Chrysler New Yorker In Very Good Condition 16221778807 Hu on 2040-cars

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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

What we think we know about Chrysler's plug-in hybrid minivan, CUV

When the 2016 Town & Country comes to Chrysler dealerships, it will sport something no production minivan has ever had: a plug. That was on bit of news hidden in the massive Fiat Chrysler (FCA) product preview held in Detroit on Tuesday. All FCA would say about the minivan was that the Town & Country PHEV would get 75 MPGe. We know from the product preview slide (click to enlarge) that there are actually two plug-in hybrids coming from FCA. The minivan and a "full-size crossover," due in 2017. While that could describe the next-gen Dodge Journey, it could also be a brand new peoplemover. All FCA said officially was that it will be a "new vehicle or renewal of existing nameplate," which seems like an awful broad definition. We were curious to know more about these products, so we asked FCA spokesman Eric Mayne. Sadly, he was less than forthcoming, telling AutoblogGreen, "I can only refer you back to the presentations in which the PHEV is mentioned. If the answers aren't there, you'll have to wait." There are actually two plug-in hybrids coming from FCA. Well, sure, for actual facts we'll have to wait, but we can still speculate and look into the archives to see what plug-in vehicle technology FCA has offered in the past. Chrysler had an electric vehicle working group called ENVI that created products like an all-electric minivan for the US Postal Service (pictured). ENVI was disbanded in 2009. At the time, the company said plug-in vehicle work would continue, and since then we saw PHEV minivan and PHEV truck test programs from Chrysler and Ram. In early 2012, Chrysler started testing a small, 25-unit fleet of plug-in hybrid-electric Town & Country minivans with the city of Auburn Hills, MI, where the company is located. The $26-million demonstration project was funded in part by the US Department of Energy, which covered $10 million. The stated plan was for those minivans to each hit at least 16,800 miles over two years, but there were hiccups. In September 2012, for example, the liquid-cooled 12.1-kWh batteries from were found to overheat. Those batteries came from Electrovaya and were mated to a 3.6-liter Pentastar engine that could burn E85. Will any of this make it into the production Town & Country PHEV? No idea, but now we know where the company's coming from. FCA also has some EV experience with the Fiat 500e. Chrysler says electrification has been over-blown by the media.

Chrysler celebrates 90 years with special trim levels

Ninety years is a long time for any business to stick around, and it's especially difficult in the auto industry. Chrysler is celebrating the milestone this year by loading on extra tech with 90th Anniversary Edition packages for the 200, 300, and Town & Country. Chrysler's 90th Anniversary Edition for the 2016 300 is based on the Limited trim, and it includes an 8.4-inch UConnect infotainment system with navigation, SiriusXM radio, and a custom splash screen. In addition, buyers get a dual-pane sunroof and floor mats with the anniversary logo. Separately, the 2016 300S is available with a retuned suspension and steering that includes increased spring rates, larger sway bars, and set of Goodyear Eagle F1 tires. The 200's 90th Anniversary Edition is also based on the Limited trim, and the package adds an 8.4-inch Uconnect system without navigation, sunroof, heated mirrors, a leather-wrapped steering wheel, power seats, and custom floor mats. For 2016, the Limited also has blind-spot monitoring and rear cross-path detection as a standalone option, and it and the S version get a standard backup camera. The 200C now comes with a heated steering wheel, as well. Finally, the Town & Country is due for a replacement in early 2016, but the current version gets to celebrate the 90th anniversary, too. Based on the Touring-L trim, the package adds a power sunroof, bright door handles, heated seats for the first two rows, a heated steering wheel, and keyless ignition. Plus, there are special logos on the splash screen and floor mats. 90th Anniversary of Chrysler Brand Marked by Nearly Complete Refresh of Vehicle Lineup September 1, 2015 , Auburn Hills, Mich. - With two of the brand's three vehicles either recently renewed – from the refreshed flagship and iconic 300 full-size sedan earlier this year, to the completely new 200 mid-size sedan last year – Chrysler is gaining momentum. Add to that the upcoming sixth-generation of the vehicle that created the minivan segment more than 30 years ago, coming next year, and that qualifies for a serious roll. 2015 also marks the Chrysler Brand's 90th year, which it will celebrate by offering special 90th anniversary models of its 300, 200 and Town & Country models. "Clearly 2015 is a very exciting time for the Chrysler Brand," said Al Gardner, President and CEO - Chrysler Brand, FCA — North America.