1964 Chrysler New Yorker on 2040-cars

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Chrysler releases Born Maker ad campaign for 2015 200 [w/video]

"The 200 sets the benchmark, for us, on how we plan to develop cars going forward." - Marissa Hunter
Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent midsize sedan that Chrysler has released in the better part of two decades, the new 200 is absolutely crucial to achieving the brand's goal of becoming FCA's "mainstream" manufacturer.

Fiat Chrysler, Waymo expand partnership for Level 4 self-driving

Fiat Chrysler and Waymo, the self-driving unit of Google parent Alphabet Co., are expanding their partnership in an ambitious plan to develop fully autonomous commercial delivery vehicles and integrate Level 4 autonomous technology across the FCA fleet, the two companies said Wednesday. The agreement makes FCA (soon to be dubbed Stellantis when the PSA merger is complete) the exclusive partner for Waymo to develop and test self-driving Class 1-3 light commercial delivery vehicles. Initial efforts will focus on integrating the Waymo Driver system into the Ram ProMaster cargo van for commercial fleets, including Waymo Via, which have seen demand for home delivery services mushroom during the coronavirus pandemic. Conversely, FCA has tapped Waymo as its exclusive supplier for Level 4 self-driving technology across its vehicle fleet, opening up possibilities for ride-hailing and personal-use vehicles. An FCA spokesman would not commit to any timelines for integrating Waymo’s self-driving technology into the ProMaster or other brands or models. The Society of Automotive Engineers defines Level 4 systems as fully automated driving, though a human driver can manually override and take control of the wheel. There are currently no Level 4 autonomous vehicles offered to customers, and most experts believe the technology still faces many obstacles to broad adoption and regulatory clearance. Fiat Chrysler first partnered with Waymo in 2016. The two companies have worked to test WaymoÂ’s Level 4 technology using retrofitted Chrysler Pacifica Hybrid minivans. “Our now four-year partnership with Waymo continues to break new ground,” Mike Manley, Fiat ChryslerÂ’s CEO, said in a statement. “Incorporating the Waymo Driver, the worldÂ’s leading self-driving technology, into our Pacifica minivans, we became the only partnership actually deploying fully autonomous technology in the real world, on public roads.” Waymo recently introduced its fifth generation of the Waymo Driver system, which it completely redesigned to be able to handle more environments and situations. It combines 360-degree lidar sensors positioned atop the vehicle and at four points around the sides, plus cameras and radars. Waymo said it had already manufactured the new sensors and integrated them onto Jaguar I-Pace test vehicles.

Michigan ponders its automotive future in the connected age

Few people take cars more seriously than Michiganders. I've been to the home of BMW in Germany. I've been to Kia's HQ in Korea. I've seen Honda's goods in Japan. No one, from the factory worker to the executive in her pinstriped suit, is more obsessed with cars than Michigan Inc. That's why it was interesting this week to see the state have a moment of introspection four hours north of the Motor City on a scenic island called Mackinac. Ironically, cars are not allowed here. Normally a tourist trap, it played placed host to the Mackinac Public Policy conference this week. While politics took center stage ( I may be the only person here not considering a run for governor) the evolution of the industry through connectivity and data was a theme of the conference. If you're reading this in New York, Silicon Valley, or one of the automotive heartlands listed above, you do care about this. If Michigan rethinks its approach to the car business – and makes moves to become more competitive – that affects you the consumer and enthusiast. It's jobs. It's technology, and it's a competition to see who's going to be the leader. More than a century after Henry Ford made mass production a thing, more than 70 years after Detroit's Arsenal of Democracy helped win World War II, and nearly a decade after the historic bankruptcies of General Motors and Chrysler, the car business is on solid footing again and looking to the future. What's next? Michigan is still home to thousands of auto workers, tech centers (including gleaming facilities built by Toyota and Hyundai), and the headquarters of the three American carmakers. Just because the economy is good doesn't mean it's a given connected cars and mobility advancements are going to come from this state. A lot of it's not. Tesla, Uber, Lyft, Faraday Future, and other transportation mediums have spouted up other places. Michigan leaders and Detroit's carmakers understand this reality. Reflecting on the past means admitting the future is not a given, a key undertone this week in Mackinac. It's about using existing resources, like skilled labor, to move forward. "We do have the number of technicians and technical expertise here in this state," says Stephen Polk," conference chair and former CEO of auto data firm R.L. Polk & Co. To that end, Ford is placing increased emphasis on a division called Smart Mobility, which is an in-house unit focusing on autonomy, connectivity, and forward-looking ideas.