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Chrysler 100, midsize CUV and plug-in hybrid minivan launch bid to go mainstream

The news just keeps on rolling from Auburn Hills today, as Fiat Chrysler continues to detail its five-year growth plan. This time round, we're talking about Chrysler. The troubled American brand has been limited in the past few years to the lamentable Sebring/200, the Town & Country and the 300, although that's likely to change in the coming years.
"The Chrysler brand is not luxury - it's not premium. Chrysler is the mainstream American brand," brand CEO Al Gardner said during today's presentation.
Gardner set a sales target of 800,000 units by 2018, which marks an increase of 350,000 units compared to its 2013 sales results. That's a pretty big ask for a brand that's struggled to define itself over the past decade.

Are you the 2015 Chrysler 300?

When Chrysler showed us its hand and revealed its five-year product plan to the world, we learned that the updated 300 sedan will bow at the LA Auto Show in November. Now, thanks to Allpar, we might have our first (super grainy) look at the new sedan a full two months ahead of its official debut.
Unlike its Dodge Charger platform mate, the new 300 isn't really all that different from the model currently on sale. That said, we're not sure if the changes shown here really reflect styling that we'd call "better," with the company's logo sort of floating at the top of the grille, and a more simplistic front end that lets the schnoz stick out a bit. Again, nothing drastic to talk about, but the new tweaks are kind of weak. Of course, we'll wait until we see the finished product in the metal before we make up our minds.
Don't expect things to change too much in terms of interior refinement or powertrain offerings, as well, with all the same leather and technology we've enjoyed in the 300 before, and the usual 3.6-liter Pentastar V6 and 5.7-liter Hemi V8 powertrain options. We'll know for sure when the car shows its freshened face in Los Angeles in November.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.