1953 Chrysle New Yorker V 8 Hemi Engine Fully Restored Drives And Runs 100% on 2040-cars

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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Chrysler Airflow EV concept gets new duds for New York

Chrysler's Airflow electric crossover returned to the stage in New York Wednesday in a new exterior finish as Chrysler's development engineers creep closer and closer to their goal of taking the brand all-electric by 2028. The brand's first electric vehicle is due by 2025, and some variant of this definitely-not-a-revived-Celine-Dion-era-Pacifica-crossover thing is likely to be it.  This version of the Airflow is dubbed "Graphite" and is the iteration Chrysler teased ahead of the show, but as we expected, not much of substance has really changed. Perhaps that's because this concept isn't yet particularly substantial. That's the beauty of an EV; once you have the basic design nailed down, the rest is really just an elaborate Lego project. Chrysler's builders are evidently still hard at work putting together a final product that lives up to the initial hype and range target of 400 miles on a charge.  In the meantime, the design team has been tweaking the looks. As we saw in the teaser, the updated Airflow gets a new grille design with a thin light bar at the Airflow's nose and acute beneath flanking the headlights forming a symmetrical pair of lightning bolts (gee, d'ya suppose it's electric?) aimed at the car's nose. The lower fascia appears a bit more sharply defined too, but it could just be the lighting.  The updates to the exterior are repeated inside on the wheel and dash, which have also had their colors inverted from the concept we saw at CES. Some of the interior details have also been tightened up from what we can see here. The selector dial on the center console appears to be more compact, as does the primary infotainment screen (though again, that could be a trick of the "photography"). The secondary display beneath the main infotainment screen has also been eliminated. We're guessing those controls have either been integrated into the main screen or as touch-sensitive elements hidden in the glossy plastic where the screen once was. The same was done to the steering wheel controls, it seems.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question