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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Marchionne's FCA-GM merger might come after Ferrari spinoff

Sergio Marchionne is continuing to rumble about working out a merger with General Motors, but don't expect anything big to happen before at least early next year. That's because Marchionne would likely wait for the Ferrari spin-off to be complete before beginning his next big deal, according to Automotive News. While the Ferrari IPO on the New York Stock Exchange is expected in the coming weeks, that only concerns 10 percent of the shares. The remaining 80 percent of stock is being distributed among shareholders in 2016. Piero Ferrari holds the final 10 percent with no intention to sell. This strategy allows FCA to claim 80 percent of the Prancing Horse's profits in the automaker's 2015 financial results. According to Automotive News, the tactic has other advantages, as well. FCA would be flush with cash by waiting for the spin-off to be complete, and it would keep Ferrari separate if a GM merger actually happens. Marchionne thinks Ferrari could be valued at over $11 billion in the IPO, and it could make FCA $3.3 billion richer when complete. Marchionne believes a combined FCA/GM could sell 17 million vehicles a year globally and rake in $30 billion in earnings. In the CEO's opinion, the two automakers are wasting money by developing components to do the same things on their vehicles. Although, so far the General's top execs are rebuffing all of his advances.

2015 Chrysler 200 snags EPA ratings of 18 mpg city and 29 highway

While Chrysler hasn't officially announced fuel economy figures for its new 200 sedan, the information for one model has just leaked out thanks to the US Department of Energy's FuelEconomy.gov website. It certified the 200 with the 295-horsepower and 262-pound-feet 3.6-liter Pentastar V6, nine-speed automatic and all-wheel drive as getting 18-miles-per-gallon city, 29-mpg highway and 22-mpg combined.
Last year's front-wheel drive 200 with a less-powerful version of the Pentastar was rated at 19-mpg city, 29-mpg highway and 22-mpg combined. That means that buyers are getting more power and all-wheel drive traction at almost no loss in economy. However, compared to current, all-wheel drive sedan competitors, the Chrysler comes in the middle. The Ford Fusion with all-wheel drive with the 2.0-liter EcoBoost four-cylinder has 240 hp and 270 lb-ft of torque is somewhat down on power but bests it in economy at 22-mpg city, 31-mpg highway and 25-mpg combined. The current Subaru Legacy 3.6R loses in both metrics with 256 hp and 247 lb-ft and a rating of 18-mpg city, 25-mpg highway and 20-mpg combined. However, Subaru claims the next generation with the same engine will boast 20-mpg city, 28-mpg highway and 23-mpg combined. But these numbers are just estimates from the automaker at the moment, and they haven't yet been certified by the EPA yet.
The numbers for the four-cylinder and front-wheel drive 200 drivetrains are not yet available, but Chrysler has been promising the sedan gets an estimated 35-mpg highway with the 184-hp and 173-lb-ft Tigershark 2.4-liter four-cylinder engine. We won't know for sure until it's certified, but we'll keep you posted.