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Fiat Chrysler, Peugeot announce merger as world's No. 4 carmaker

MILAN  — Fiat Chrysler and France's PSA Peugeot said Thursday they have agreed to merge to create the world's fourth-largest automaker with enough scale to confront big shifts in the industry, including a race to develop electric cars and driverless technologies. Italian-American Fiat Chrysler brings with it a strong footprint in North America, where it makes at least two-thirds of its profits, while Peugeot is the No. 2 automaker in Europe. Both lag in China, however, despite the participation of Peugeot's Chinese shareholder, Dongfeng, and are playing catching up in developing electric vehicles. Fiat Chrysler shares were trading up 9% at 14 euros in Milan, while PSA Peugeot shares were down 3.2% to 22.84 euros. The 50-50 merger is expected to offer savings of 3.7 billion euros ($4 billion), which the automakers expect to achieve without any factory closures — a concern of unions in both France and Italy where the carmakers have more overlap. Fiat Chrysler's strongest brands are Jeep SUVs and Ram trucks and it is focusing on relaunching its premium and luxury brands, Alfa Romeo and Maserati, with a focus on hybrid engines. It still makes smaller cars under the Fiat marquee, mostly for the European and Latin American markets. PSA Peugeot makes mostly small, city-friendly cars, family sedans and SUVs under the nameplates of Peugeot, Citroen and Germany-based Opel, which it bought in 2017. That is where the companies can expect to have the most overlap. The new company would be worth $50 billion, with revenue of 170 billion euros ($189 billion). It would produce 8.7 million cars a year — still behind Toyota, Volkswagen and the Renault-Nissan alliance, which make over 10 million each. Once a merger is finalized, PSA Peugeot CEO Carlos Tavares will be chief executive of the new company, with Fiat Chrysler Chairman John Elkann becoming chairman. Fiat Chrysler CEO Mike Manley will have a senior executive role. "This convergence brings significant value to all the stakeholders and opens a bright future for the combined entity," Tavares said in a statement. Manley called it "an industry-changing combination," and noted the long history of cooperation with Peugeot in industrial vehicles in Europe. The 11-member board will be made up of five members from each company plus Tavares, who is locked in as CEO for five years.

Jeep Cherokee faces on-sale delay

A report in The Wall Street Journal looks at some of the obstacles to the 2014 Jeep Cherokee that go beyond its mootable yet "very contemporary" looks, almost all of them based on Fiat's financial position. Starting with that sheetmetal, in defense of it SRT president Ralph Gilles and Jeep design head Mark Allen said they wanted to "make sure the design still looks modern five years from now."
The WSJ piece doesn't cite longevity as a factor, instead saying that its features originated in a design for an Alfa Romeo, the transformation into a Jeep design meant allowing Chrysler get it to market more quickly and save "hundreds of millions of dollars" in engineering.
The need for Fiat to save money while it weathers the European situation has cut budgets for development, engineering and the pace of retooling the Toledo, Ohio plant to build the Cherokee. In a familiar case of snowballing at work, among the effects will be pushing back the Cherokee's volume sales date and delaying updates to some of Chrysler's other products.

2017 Chrysler Pacifica will start at $29,590

Early reports suggested the 2017 Chrysler Pacifica would be more expensive than the outgoing model, but that's not entirely the case. The new minivan's base LX trim starts at $29,590 (after $995 destination) versus $30,990 for the 2016 Town & Country. The latest vehicle's prices are also in line with its competitors. All Pacificas have amenities like Active Noise Cancellation and the model's famous Stow 'n Go seats. For $31,490, customers can upgrade to the Touring trim to get SiriusXM satellite radio, power sliding doors, and automatic headlights. The Touring-L adds a little more luxury for $35,490 with features like rear parking assist, blind spot monitoring, and leather seats, which are heated for the front row. The Touring-L Plus at $38,80 includes even more useful items like a seven-inch driver display, 8.4-inch Uconnect infotainment system, heated steering wheel, heated second-row seats, and an upgraded stereo. The top of the Pacifica range is the Limited trim for $43,490, which piles on even more luxuries to haul the family around in style. The amenities include Nappa leather, ventilated front seats, an integrated vacuum, 3D navigation, HID headlights, LED foglights, panoramic sunroof, and hands-free doors and liftgate. It seems perfect for a road trip. Compared to the competition, the Pacifica has good fuel economy and similar pricing (all of which include destination). For example, the 2016 Honda Odyssey starts at $30,300 and can go up to $45,775 for the top Touring Elite model. The situation is similar with the Toyota Sienna, which ranges between $29,750 and $46,170 for the most expensive two-wheel drive version. The rapidly aging Nissan Quest starts out cheaper at $27,480 but tops out at $44,130. However, the Kia Sedona is significantly cheaper than the Pacifica, starting at $27,295 and going to $40,795 for the highest trim. The only potential downside to the Pacifica's pricing is FCA's discontinuation of the Dodge Grand Caravan. The model started at just $23,090 and topped out at $31,990, which gave the automaker a range of less expensive trims to lure price conscious customers. The company has lost that market advantage. We look forward to spending more time with the 2017 Pacifica when it arrives at dealers this spring. The Hybrid joins the lineup in the second half of the year.