1988 Chrsyler Lebaron Convertible on 2040-cars

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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Sell your own: 1969 Plymouth Barracuda

Looking to sell your car? We make it easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. Always the "third" element in Detroit's Big Three, Chrysler and its Dodge, Plymouth and Chrysler divisions, usually played catchup to GM and Ford. However, Plymouth actually arrived to the ponycar segment on time, with its launch of the Valiant-based Barracuda almost on top of Ford's Mustang. That said, the segment became named for ponies, not an aggressive fish. By 1969, the Ford Mustang and Chevy Camaro were becoming bigger and more sophisticated. The Barracuda, by contrast, held on to its essential simplicity. We'd prefer the fastback and a small-block V8, but in the context of 2017 collectible-car values for Mopar, even a Slant Six coupe with unknown mileage might be worth checking out. From the supplied pics, this '69 Cuda looks to be in good condition; if it weren't, the asking price would likely be south of $10,000 – not north. Scarcity's not an issue, so this Barracuda would seem well-suited for the resto-mod treatment (above and beyond the aftermarket hood scoops), while keeping the post-purchase investment as minimal as the original outlay. Chrysler Used Car Buying Buying Guide Ownership Coupe Performance

The Plug-In Hybrid Chrysler Pacifica | Translogic 212

Unless you've been living under a rock, you probably know that minivans have a bit of a rep for being uncool. The poor minivan has been relegated to that of a tool solely intended to get kids to and from soccer games. Here at Autoblog, we're already proponents of the minivan for its incredibly utility and under-the-radar, nearly hipster-like ironic coolness. This year, the good folks at Chrysler are working to change the soccer-mom stereotype by giving its people-hauler a much needed injection of style, lots of new tech, and a plug-in hybrid option in the form of the new Pacifica. Translogic host Jonathon Buckley sat down with Matt McAlear, Senior Manager of Chrysler Brand Product Marketing to discuss how Chrysler went from inventing the segment all the way back in 1984 to reinventing it in 2016. Matt explains that not only is the Pacifica "...the first hybrid in the minivan segment," but it's alsm one of the most functional hybrids available. With room for 7 passengers plus cargo and 30 miles of all-electric range, the features on the van are nothing to scoff at. After the chat, Bucko takes the minivan to someone who will be able to appreciate it even more than him, a mom of two. Click here to find more episodes of Translogic Click here to learn more about our host, Jonathon Buckley