1993 Chrysler Imperial Base Sedan 4-door 3.8l on 2040-cars

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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Next Chrysler Town & Country will have foot-operated rear doors

Families are still months away from actually seeing the next-gen Chrysler Town & Country debut at the 2016 Detroit Auto Show, but details are continuing to trickle out about the upcoming minivan. Among several features rumored in the latest leak, the sliding doors and rear hatch are reportedly optional with foot activation, according to Automotive News. It should make loading the van easier for owners with their hands full. The T&C's powertrain sees some efficiency improvements, too. Under the hood, expect an upgraded version of the 3.6-liter Pentastar V6 and the already rumored nine-speed automatic, according to Automotive News. For the all-wheel-drive version of the minivan, an electric motor would provide the propulsion at the rear axle. Inside, all of the passengers can arrive with their devices fully charged thanks to USB ports for each of the three rows. Plus, for owners who need to make room to haul, the Stow 'N Go seating is now easier to use, too. Like the latest Honda Odyssey, fastidious buyers might even spec an optional vacuum. Earlier spy shots of the van indicate the switch to a rotary gearshift and upgraded infotainment, as well. Following the Detroit debut, the T&C goes into production in Windsor, Ontario, in late February 2016, Automotive News reports. The plug-in hybrid version would come towards the end of the year possibly capable of 75 mpge.

Detroit 3 to implement delayed unified towing standards for 2015

Car buyers have a responsibility to be well-informed consumers. That's not always a very simple task, but some guidelines are self-evident. If you live in a very snowy climate, you generally know a Ford Mustang or Chevrolet Camaro might not be as viable a vehicle choice as an all-wheel drive Explorer or Traverse, for example. If you want a fuel-efficient car, it's generally a good idea to know the difference between a diesel and a hybrid. But what if it's kind of tough to be an informed consumer? What if the information you need is more difficult to come by, or worse, based on different standards for each vehicle? Well, in that case, you might be a truck shopper.
For years, customers of light-duty pickups have had to suffer through different ratings of towing capacities for each brand. For 2015 model year trucks, though, that will no longer be a problem. According to Automotive News, General Motors, Ford and Chrysler Group have announced that starting with next year's models, a common standard will be used to measure towing capacity. The Detroit Three will join Toyota, which adopted the Society of Automotive Engineers' so-called SAE J2807 standards way back in 2011.
The standard was originally supposed to be in place for MY2013, but concerns that it would lower the overall stated capacity for trucks led Detroit automakers to pass. Ford originally passed, claiming it'd wait until its new F-150 was launched to adopt the new standards, leading GM and Ram to follow suit. Nissan, meanwhile, has said it will adopt the new standards as its vehicles are updated, meaning the company's next-generation Titan should adhere to the same tow ratings as its competitors.