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Why FCA-PSA merger is no quick fix for their China problem

BEIJING — Fiat Chrysler and Peugeot owner PSA's merger is unlikely to provide a quick fix to their problems in China, as both companies have long struggled to find the right products at the right price for the world's top car market, analysts say. The companies said on Thursday they aimed to reach a binding deal in the coming weeks to create the world's fourth-biggest automaker by production volume. But scale alone will not make Italian-American Fiat Chrysler Automobiles (FCA) and France's PSA Group more competitive in a market where they have been slow to adapt to trends and win over consumers, leading their sales to lag far behind foreign rivals such as Volkswagen and General Motors. PSA does not have enough competitive SUV models, and neither company has enough electric and plug-in hybrid vehicles, or enough cars packed with hi-tech features for Chinese tastes, analysts say. In a market where 28 million cars were bought in 2018, FCA sold just 155,215, while PSA sold 257,723, according to consultancy LMC Automotive. At the end of September, FCA had a market share of 0.5% in China's passenger car market, while PSA's was 0.6%. Analysts say they have been squeezed by Japanese and local brands, which have product line-ups better suited to Chinese tastes at cheaper prices. "Both companies are very home-market centred and have failed to adapt to shifts in Chinese market preferences," said Bill Russo, head of Shanghai-based consultancy Automobility Ltd and a former senior Asia-based Chrysler executive. "Neither company has recognized and delivered on the trends of shared, connected and electric vehicles,” Russo said. That makes them ill-prepared to deal with further shifts in the Chinese market, which saw annual sales contract for the first time since the 1990s last year and is expected to see another drop this year. "China's overall market is experiencing a transmission and adjustment period," said Alan Kang, a Shanghai-based senior analyst at LMC Automotive. "It is very hard for these two companies, which do not have enough competitive up-to-date products, to quickly recover with the merger." FCA has a partnership in China with Guangzhou Automobile Group, which said on Thursday it backed the merger. PSA has been trying to reboot its operations in China.

Next Chrysler minivan spied inside and out

Chrysler isn't supposed to unveil the next-generation Town & Country until the 2016 Detroit Auto Show, but FCA is hard at work getting the minivan ready for launch. Our spies recently caught prototypes on the road and took copious photos of the interior and exterior, giving us an early idea what to expect from the future family-hauler. These shots make it pretty clear that FCA's engineers aren't done working on the next T&C yet, and all of the camouflage on the outside makes any styling changes very difficult to spot. However, the company is testing the future version with a current one, and the new design appears to have harder angles. One intriguing picture clearly shows the Dodge logo on the back of the minivan. The Dodge Grand Caravan is supposed to be killed off for 2016, though. We've also heard the next-generation minivan will get a plug-in hybrid variant, which was reportedly confirmed last week. The interior is slightly less concealed than the outside, but development is still ongoing in there, too. It's easy to spot the familiar infotainment screen from other FCA products, and there's just a peek at the T&C's instrument cluster, including the design for the tachometer. A rotary dial gearshift also appears to be in the center console, similar to the Chrysler 200. Even at this early stage, it appears that FCA is trying to take the next T&C a little more upmarket compared to the current iteration. The move fits well with earlier rumors of the price increasing for the future model. Related Video:

Fiat Chrysler Automobiles: The next five years

Unless you've been living under a rock for the past 24 hours, you've no doubt read about all of the big future product news coming out of Fiat Chrysler Automobiles today. We had individual brand reports from Chrysler, Dodge, Jeep, Ram, Alfa Romeo, Fiat, Maserati and even Ferrari, but in the interest of simplifying and summarizing, we're going to list out the hard facts once more. Of course, with all of this still off in the future, there's still the possibility that a few changes will be made. But as of what we know right now, here's what's coming, and what's going away.
Chrysler
2014: Refreshed 300/300C, debuting at Los Angeles Auto Show