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Trump wants a trade deal, but South Korea doesn't want US cars

SEOUL - US auto imports from the likes of General Motors and Ford must become more chic, affordable or fuel-efficient to reap the rewards of President Donald Trump's attempts to renegotiate a trade deal with key ally South Korea, officials and industry experts in Seoul say. Meeting South Korean President Moon Jae-in last week in Washington, Trump said the United States would do more to address trade imbalances with South Korea and create "a fair shake" to sell more cars there, the world's 11th largest auto market. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." While imports from automakers including Ford, Chrysler and GM more than doubled last year largely thanks to free trade deal which took effect in 2012, sales account for just 1 percent of a market dominated by more affordable models from local giants Hyundai and affiliate Kia. Imports make up just 15 percent of the overall Korean auto market, and are mainly more luxurious models from German automakers BMW and Daimler AG's Mercedes-Benz, which also benefit from a trade deal with the European Union. "Addressing non-tariff barriers would not fundamentally raise the competitiveness of US cars," a senior Korean government official told Reuters, declining to be identified because of the sensitivity of the subject. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." TASTE BARRIER In Korea, US imports are seen as lagging German brands in brand image, sophistication and fuel economy, industry experts say. US imports do have a competitive advantage in electric cars: Tesla Motors' electric vehicles are seen as both environmentally friendly and trendy, while GM has launched a long-range Bolt EV. US Commerce Secretary Wilbur Ross had cited a quota in the current trade deal as an obstacle to boosting imports. The quota allows US automakers to bring in each year 25,000 vehicles that meet US, not necessarily Korean, safety standards. Should GM, for example, decide to bring in more than its quota of one model - the Impala sedans - it would cost up to $75 million to modify the cars to meet Korean safety standards, the company told its local labor union. Asked about non-tariff barriers, a spokesman at GM's Korean unit said removing them could expand the range of models the company can bring in from the United States. No US company, however, has yet to make full use of the quota, industry data shows.

Marchionne hopes Apple will partner with Fiat

Apple wants to make a car. Fiat already makes cars. Therefore, Apple and Fiat should partner to make an Apple Car. Makes sense, right? Clearly, it's not quite that easy, but FCA chief Sergio Marchionne hopes that Cupertino will consider Fiat a worthy candidate for partnership, assuming, of course, that Apple follows through with its overtures into the automobile industry. Marchionne is, according to Bloomberg, a self-proclaimed "Apple freak" who owns every kind of product Apple makes. He suggests that he understands the tech company's needs and wants. "Apple has a language, and you have to be able to speak that language," said Marchionne. "Usually the industry comes into that dialogue with a high degree of arrogance as we know how to make cars. That's not very helpful as their syntax is worth more than our ability to build cars." By "syntax," we assume Marchionne means Apple's sleek and modern design language more than the code behind its software. It's interesting to note that the FCA CEO seems to indicate that Apple would bring more to any partnership than the automaker would. Fair or not, we'd wager that more buyers would care about a potential Apple Car's design and branding than would be concerned with which automaker helped assembled it. A partnership with Apple may be exactly the kind of cure that the FCA CEO believes ails the auto industry. After finding it impossible to further pursue industry consolidation, a tie-up with the massive tech industry, particularly Apple, could generate some much-needed positive cash flow. At present, though, it's all just conjecture – Apple hasn't offered any hints as to the true nature of its so-called Project Titan automotive project, and doesn't seem likely to anytime soon. Related Video:

FCA adds Apple CarPlay and Android Auto to Uconnect

Fiat Chrysler Automobiles has three showcases ready for this week's Consumer Electronics Show. The spotlight reveal is a "glimpse" of the fourth-generation Uconnect system, which now gets Apple CarPlay and Google's Android Auto. They lead the advances due to be rolled out this year, which include beefier internals for faster startup and processing, the next evolution of the Uconnect navigation system, capacitive touchscreens, and higher resolution screens. Going beyond the vehicle, a concept display will present solutions to help drivers achieve "Car. Life. Balance." That means, as we've heard before, a car that knows what you want before you realized you wanted it via monitoring your driving habits, communicating with other vehicles and traffic infrastructure, and prioritizing information in certain situations to keep the driver from being overwhelmed. A Waze-like community of road knowledge is also on the menu, and it allows for tagging of tag street conditions to inform other vehicles, and a follow-me mode where people can "request to follow other vehicles." Government types will want to scope out the 2016 Dodge Charger Pursuit with an exclusive Uconnect system boasting a 12.1-inch screen and enhanced resolution that can speak to the officer's mobile computer. Have a read of the press release below for more details. FCA Announces New Fourth-Generation Uconnect® Systems at 2016 Consumer Electronics Show in Las VegasLatest technology advancements help provide Car. Life. Balance.• Uconnect team announces fourth-generation Uconnect systems featuring improved performance; Apple CarPlay and Android Auto™ will be available globally in select models during 2016• CES attendees will experience a digital technology concept display that explores future intelligent transportation• FCA exhibit to feature concept brought to reality, the Uconnect 12.1-inch built-in touchscreen that enables integration of law enforcement computer systems with the industry standard Uconnect touchscreen systemJanuary 4, 2016 - Fiat Chrysler Automobiles N.V. and its subsidiary FCA US LLC are heading to the 2016 Consumer Electronics Show (CES) in Las Vegas with a display featuring the latest technology advancements in FCA vehicles and will provide a glimpse of the new fourth-generation Uconnect system featuring Apple CarPlay and Android Auto."The Uconnect team is evolving Uconnect and making it even better," said Joni Christensen, Head of Uconnect Marketing, FCA US LLC.