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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Next Chrysler minivan spied inside and out

Chrysler isn't supposed to unveil the next-generation Town & Country until the 2016 Detroit Auto Show, but FCA is hard at work getting the minivan ready for launch. Our spies recently caught prototypes on the road and took copious photos of the interior and exterior, giving us an early idea what to expect from the future family-hauler. These shots make it pretty clear that FCA's engineers aren't done working on the next T&C yet, and all of the camouflage on the outside makes any styling changes very difficult to spot. However, the company is testing the future version with a current one, and the new design appears to have harder angles. One intriguing picture clearly shows the Dodge logo on the back of the minivan. The Dodge Grand Caravan is supposed to be killed off for 2016, though. We've also heard the next-generation minivan will get a plug-in hybrid variant, which was reportedly confirmed last week. The interior is slightly less concealed than the outside, but development is still ongoing in there, too. It's easy to spot the familiar infotainment screen from other FCA products, and there's just a peek at the T&C's instrument cluster, including the design for the tachometer. A rotary dial gearshift also appears to be in the center console, similar to the Chrysler 200. Even at this early stage, it appears that FCA is trying to take the next T&C a little more upmarket compared to the current iteration. The move fits well with earlier rumors of the price increasing for the future model. Related Video: