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Fiat pondering swallowing rest of Chrysler, US IPO

At the moment, Fiat is in court with the United Auto Workers, waiting for the justice system to provide some guidance on a fair price for 41.5-percent of Chrysler it doesn't own. Fiat owns 58.5 percent of the company and wishes to buy the remainder, which is owned by the union's VEBA retiree trust, but the Italian company and the UAW are on different sides of the galaxy when it comes to assigning a fair price to that outstanding stake.
Naturally, Fiat CEO Sergio Marchionne is considering his options. A new report in the The Wall Street Journal says one of the scenarios being considered now is - depending on the outcome of the court case - to purchase the 41.5-percent stake and then issue an IPO to recoup some of the cost. About two months ago, Marchionne put the odds of an IPO for a wholly combined Fiat/Chrysler at 50 percent. Even with the WSJ report, it's not clear if those odds have changed.
The current company structure leaves a lot of options as to how a potential IPO could be issued, but it's said that Marchionne is against it, preferring "to be one company," under Fiat, indivisible. If Fiat is finally able to purchase all of the Pentastar, it would get access to Chrysler's war chest, pegged at $11.9 billion at the end of Q3 in 2012, and that money can't come soon enough for a brand taking a beating in Europe and delaying product over cash concerns.

UAW chooses FCA as lead bargaining company

The United Auto Workers has chosen Fiat Chrysler Automobiles as its lead bargaining company as it seeks to finalize new contracts with the 140,000 or so workers represented by the union. That doesn't mean the UAW won't continue to talk with Ford and General Motors. "All three companies have been working with UAW bargaining teams toward a collective bargaining agreement and continue to do so," UAW President Dennis Williams said in a statement. It does mean, however, that any deal the UAW strikes with FCA will form the basis of bargaining talks with the other two American automakers. Contracts between the UAW and the Detroit Three automakers are set to expire tonight at midnight. If no deal is made, both parties may vote to extend the previous contract. Industry analysts polled by The Detroit News suggest that a deal with FCA might be the most difficult to reach, since it is the smallest and least profitable of the three US car companies, and because of its high percentage of second-tier workers. There's a super short statement on the matter from the UAW, and there's an equally concise confirmation from FCA. Feel free to read them below. Detroit – The UAW this afternoon announced that FCA US LLC will be the lead target in Big Three auto talks. "All three companies are working hard toward a collective bargaining agreement. At this time, the UAW has selected FCA US LLC to be the lead bargaining company," said Dennis Williams, President of the UAW. "All three companies have been working with UAW bargaining teams toward a collective bargaining agreement and continue to do so." -------- Statement regarding the Status of Contract Talks between FCA US LLC and the UAW FCA US LLC confirms that it has been selected as the company to set pattern on a collective bargaining agreement with the UAW. As negotiations are ongoing, the Company can offer no further comment at this time.

Conan releases extended cut of Chrysler's Super Bowl ad

Chrysler's latest Super Bowl ad follows in the footsteps of its classic Imported From Detroit spot starring rapper Eminem and Half-Time in America ad starring Clint Eastwood. Featuring Bob Dylan's gravely voice asking, "Is there anything more American... than America?" the spot has been somewhat controversial, thanks to a few lines informing viewers that Germany can brew beer, Switzerland can make watches and Asia can assemble phones. The US, though, will build your car, Dylan tells us. When the ad aired, Shinola-wearing Detroiters simultaneously spit out their Atwater beer over the perceived slight.
Naturally, that controversy has spawned more than a few parodies, one of which comes from Conan O'Brien. Coco expands on the list of things that aren't made in the US, like French water, Danish cheese and Japanese animated, um, adult films. Beyond those examples, there are a number of other things that should be left to countries that aren't the United States. It's a chuckle-worthy parody, so scroll down and have a look, and compare it to the original Super Bowl ad below that.