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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

Mon, 10 Dec 2012

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

2022 Chrysler 300 gains a little, loses a little

Mon, Oct 11 2021

Like an old player who will do anything to keep playing the game, the Chrysler 300 returns in 2022 to limp through another round in the sales arena. No one will be surprised to find out Chrysler doesn't have much in mind for the sedan that still stands out for being unlike segment competitors. The Touring, Touring L, and S trims carry over, and they all stick with Uconnect 4C on an 8.4-inch touchscreen, not the upgraded Uconnect 5 infotainment introduced this year that even the fleet-only 2022 Voyager gets. They are also fitted with the new air filtration system going into every Chrysler product, which removes 95% of particulates from the air. Otherwise, the entry-level model goes untouched. The Touring L gets the $995 Sport Appearance Package as standard equipment next year, which gussies the four-door up with a performance front fascia in body color with Black Noise badges, black pockets in the headlights, LED fog lamps, black LED taillights, black chrome moldings and 20-inch Black Noise wheels instead of the standard 18-inchers in polished aluminum.  Next year's 300S makes the Popular Equipment Group standard equipment, an option that costs $3,495 on the 2021 model. This includes navigation, a dual-pane sunroof, and nine-speaker Alpine audio with a 506-watt amplifier, surround sound and a sub in the trunk.   The $1,995 Comfort Group hold steady on the options list next year, its 15 features increased with the addition of a new alarm system.  Chrysler's trimmed other options that were available on the current model year before the order books closed this month. Amethyst and Canyon Sunset exterior colors are gone, so too is the Driver Convenience Group and its universal garage door opener. Mopar Insiders says the only interior choices next year will be Black, and Black with Linen, which would mean the retirement of Black Smoke and Radar Red. Production for the 2021 models will continue until December at the latest. The 2022 sedans are expected on dealer lots early next year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The 2017 Pacifica Hybrid is finally heading to dealers after delays

Wed, Apr 19 2017

Did you order a Chrysler Pacifica Hybrid some time ago? Chances are you might be getting it soon-ish. Production of the hybrid Pacificas started way back in December, but for an undisclosed reason FCA chose not to ship the finished cars to dealers. It hints of a hitch somewhere in the production, but perhaps it's best for the manufacturer to get the cars right the first time rather than face customer wrath. Detroit Free Press says the minivans started shipping to dealers on Monday, after months of delays, and that there have been 700 orders for the Pacifica Hybrid by April 7th. As a FCA representative said to DFP: "As with all launches, but particularly in the case of this technically advanced vehicle, we are taking great care to ensure that the Pacifica Hybrid comes off the line with the highest quality possible. We will only introduce a vehicle when we are fully satisfied the vehicle meets or exceeds customer expectations." FCA hasn't disclosed how many of the delayed hybrids have been shipped. Any customer who has ordered a Pacifica Hybrid before March 30 th is eligible for either a Visa gift card worth $500 or a 240-volt Level 2 charger, which should charge the van's li-ion batteries in two hours. The Pacifica Hybrid is the first plug-in hybrid vehicle in its class, and it reportedly has a range of 566 miles, returning 84 mpg. Related Video: News Source: Detroit Free PressImage Credit: FCA Chrysler Minivan/Van