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The current state of Chrysler: 10 questions with CEO Chris Fuell

In case you missed it, Chrysler is still a happening item. The V8-powered 300C was a hit when it was revealed last year, selling out in mere hours. The Pacifica minivan is a rocking family bus, and there are some concepts floating around, too. That said, it’s been a minute since we sat down with Chrysler to see whatÂ’s new.  CEO Christine Fuell — known as Chris — has been on the job since 2021. To get a sense of where she thinks the company is now and where itÂ’s headed, we sat down with Fuell at last week's Chicago Auto Show for a one-on-one chat. From jokes about a Pacifica Hellcat to where Chrysler stands on controversial post-purchase subscription services, we take a look at what Fuell and Chrysler are up to. Read on below for the Q&A. Autoblog: WhatÂ’s the future for the Pacifica name plate? Fuell: Pacifica's the hero of the brand, and as we look toward the future, we want to make sure that Chrysler is known not just as a minivan brand, but a brand that makes minivans. We created the segment nearly 40 years ago. Autoblog: Is more electrification a path that you see for a minivan in the future? Fuell: It certainly is a natural progression Â… migrating to full electrification in the minivan is just kind of the natural next step. We made a commitment to fully electrify the portfolio by 2028, and so, every new product that we launch between now and then will be exclusively a battery electric propulsion system. Autoblog: Everybody likes to joke about the Pacifica Hellcat, but with electrification Â… ? Fuell: You can put some interesting tuning experiences in a minivan. Not saying that we would, but itÂ’s possible. Autoblog: Concerning the Chrysler 300C that sold out instantly, does it give you any pause in that journey to electric in seeing how rabid people are about this really cool V8 sedan? Fuell: In terms of the popularity of a V8, when you're going down this path of clean mobility, it can create a bit of a dichotomy in terms of what the brand really stands for. But at the end of the day, the 300 was a very important product to the brand when it launched in 2005. It set a tremendous trend for not only design but attracted a lot of new customers to the brand that we hadn't seen before and, so we wanted to send it off in a real respectful celebration.

SRT Viper plant idled over slow sales [UPDATE]

The SRT Viper is taking an extended production break later this spring while the factory copes with low demand and gears up for the 2015 model year. Chrysler will idle the Conner Avenue Assembly Plant from April 14 to June 23, and 91 employees there will be laid off during that time. Sales have been slow so far this year, with just 91 Vipers sold in the first two months of 2014 (591 were sold all last year), according to The Detroit News. According to Chrysler, this is all part of the plan for the Viper. The automaker says that the Connor Avenue factory was meant to fluctuate in this way because it only builds one vehicle, and the sports coupe was never meant to be a mass-production vehicle. The company claims that idling the plant will allow it to manage showroom inventories. "Customer and dealer demand for the SRT Viper continues at expected levels," said Chrysler spokesperson Dianna Gutierrez to The Detroit News. SRT hasn't revealed what changes are planned for the 2015 model. This isn't the first time we've heard of the Viper's weak demand. As of October 2013, SRT had hoped to build around 2,000 examples, but only about 1,000 had been made. At that point, officials then revealed production would likely be scaled back. We've contacted the Chrysler for further information, and we'll update this post if and when we hear back. UPDATE: Chrysler has passed along this official statement regarding the plant idling: Chrysler Group confirms that its Conner Avenue Assembly Plant will be down, beginning the week of April 14. Production will resume the week of June 23. Ninety-one UAW-represented employees will be laid off during this time. The SRT Viper is a hand-crafted American exotic car that is designed for a specific consumer that values performance, style and exclusivity. It has never been intended to be a mass-production vehicle as less than 29,000 vehicles have been produced in the past 20 years. The ability to increase and decrease production at the Conner Avenue Assembly Plant allows the company to continue to meet our customers' desire to keep these special cars exclusive. We will be able to take advantage of this transition to manage dealer inventories.

Question Of The Day: Most overlooked heroic engine?

All of us know that the small-block Chevrolet V8 was a masterpiece of engineering that made the high-performance overhead-valve V8 affordable to the masses, and that the Mercedes-Benz OM617 diesel is basically immortal, and that the Toyota R engine defined what it means for a vehicle to be considered Warlord Grade. The AMC straight-six. The Model T engine. The Volvo Redblock. Those engines get the respect they deserve. But what about the engines that we don't think much about, the ones that worked hard in their millions and somehow missed attaining legend status? The list of engines beloved by their aficionados but not thought of often by the rest of us goes on and on: the Renault Ventoux, Mitsubishi 4G1, MeMZ-968, and so on. But my vote goes to the Chrysler flathead straight-six. This engine was produced starting in 1929 and was still being made for stationary industrial use in the early 1970s. It powered just about every type of Chrysler vehicle made for decades, hauled supplies for all the major Allied armies in World War II, and was even developed into a five-bank, 30-cylinder tank engine. It was simple and reliable and outlived most of its competition, and you rarely hear much about it these days. What's your choice?