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Auto blog

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Former Chrysler dealers could reopen under appeals court ruling

Years after the bankruptcies and subsequent bailouts of Chrysler (now FCA) and General Motors, the automotive industry is still seeing legal decisions about them come through the courts. The latest ruling from a US appeals court has given 4 of the 789 dealers that Chrysler closed in its Chapter 11 process one less hurdle towards reopening. Following the bankruptcy, 105 of the shuttered dealers went through an arbitration process in hopes of reopening, and 32 won their arguments. However, a victory in that undertaking didn't necessarily mean that the stores could reestablish themselves. For these three showrooms in Michigan and one in Las Vegas, state laws allowed nearby competitors from the same automaker to stand in the way of restarting, according to Automotive News. This problem brought yet another lawsuit, and a US district court found that the arbitration decisions did not overrule state laws. The latest appeals court ruling overturned that decision. However, as with many legal proceedings, the process for reopening for these dealers still isn't exactly easy. The latest decision only covers the nearby dealers' ability to protest; it doesn't mandate FCA actually to open the stores again. According to a statement from Michael Palese of FCA legal communications to Automotive News, the ruling, "did not provide for reinstatement of the dealers who prevailed in arbitration, but only gave them a right to a 'customary and usual' letter of intent." It means for these showrooms to start selling again, now they need to work things out with Chrysler's new owner.

Chrysler 100 hatchback caught cruising around Santa Monica

A coming hatchback said to be called the Chrysler 100 has been caught on video traipsing around Santa Monica by Autoblog reader Zach Dillman. Still wearing the scrapyard assemblage of Alfa Romeo Giulietta body panels as it was when spy photographers began capturing it last summer, its arrival date is still a question mark: some outlets have reported that it will go on sale this year, others have said it won't be in showrooms until 2016.
In fact, quite a few questions remain. Based on Fiat's Compact US Wide (CUSW) platform that supports the Dodge Dart and expected to be about the same size, the 100 is thought to be a small premium hatchback that will be priced above the Dart and below the Chrysler 200, with the idea that it can challenge the Ford Focus and Hyunda Elantra at the value end and the Buick Verano and Acura ILX at the premium end. Word is that there will be no sedan version.
It looks like there'll be plenty of gewgaws inside, with buttons for Adaptive Cruise Control, Lane Departure Warning, Forward Collision Warning and a button to toggle the traction control.