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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Junkyard Gem: 1982 Chrysler LeBaron Convertible

Things looked very grim at Chrysler during the late 1970s, as Oil Crisis-shocked car shoppers avoided buying thirsty land yachts and ancient-technology compacts in droves. The Carter administration grudgingly bailed out the company with loan guarantees in 1979 (leaving "small enough to fail" American Motors to seek help from the French government) and Chrysler needed a huge sales hit in a big hurry. Under the leadership of Lee Iacocca (freshly canned by Henry Ford II), Chrysler developed the modern, front-wheel-drive K Cars and the company was saved. The very first K Cars hit the road for the 1981 model year, and I'm always on the lookout for those historic early Ks when I'm searching for interesting bits of automotive history in junkyards. The '81 and '82s have become nearly impossible to find, but this once-plush LeBaron convertible appeared in a Northern California yard last month. While a bafflingly complex family tree of K-derived vehicles grew up in Chrysler showrooms through 1995 (including the hot-selling Caravan/Voyager/Town and Country minivans), the only "true" US-market K-Cars are the Dodge Aries, Dodge 400/600 coupe, Plymouth Reliant and Chrysler LeBaron. 1982 was the first model year for the K LeBaron and this car was built in March of that year, so we're looking at one of the very early successors to the Dodge Diplomat-based LeBarons of the 1970s. Chrysler developed a homegrown 2.2-liter, overhead-cam straight-four engine that proved very successful, and a 94-horsepower version of that engine was the base powerplant for the 1982 LeBaron. This car appears to have just about every option available that year, so of course the original buyer went for the 2.6-liter Mitsubishi Astron straight-four. With hemispherical combustion chambers, the 2.6 could be called a Hemi (a few Ks even got "2.6 HEMI" badging); horsepower came to just 93 in 1982, but the 132 pound-feet of torque beat out the 117 lb-ft of the Chrysler 2.2 that year. Silver-faced gauges and complicated radio controls were all the rage during the Late Malaise Era, and this car has both. Note the Chronometer next to the HVAC controls, a digital design with green vacuum-fluorescent display lifted from the previous-generation rear-wheel-drive LeBaron. The non-cloth bits of the convertible-top mechanism look decent enough, so perhaps some junkyard-shopping LeBaron owner will rescue them.