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Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

The minivan, reinvented | 2017 Chrysler Pacifica Hybrid First Drive

In the 1980s, minivans succeeded station wagons as the vehicle of choice to move families. The Chrysler Town & Country, Dodge Caravan, and Plymouth Voyager broke that ground, and Chrysler has owned the segment for most of its existence. Though still popular with practical types, minivans have been ceding ground to crossovers for a while, and after 30 years, minivan evolution has slowed, with only the occasional noteworthy feature like a built-in vacuum making headlines. The 2017 Chrysler Pacifica Hybrid is the next big idea in the segment. In fact, we think its plug-in hybrid powertrain is the biggest minivan idea since the original. Yes, we're excited about a hybrid people mover. For 2017, Chrysler has reworked, refocused, and renamed its minivan effort, ditching the Town & Country moniker in lieu of the Pacifica nameplate. The odd recycled name aside, it's not only far superior to Chrysler's outgoing minivan, but, with most of the competition several years old, the new Pacifica is easily the current class leader. But while the minivan's practicality is undeniable, they're not always the most efficient. It's a wonder, then, that no competitor has packaged a hybrid system into a minivan before – especially Toyota, given its dominance in hybrid everything else. Toyota does offer a hybrid minivan in its home market, but the Sienna's only calling card is that it's now the sole American van to offer all-wheel drive, something Chrysler gave up when it started hiding the seats in the floor years ago. Owing in part to its newness, the non-hybrid Pacifica was already one of the most fuel-efficient minivans on the market, with ratings of 28 miles per gallon highway, 18 city, and 22 combined. Add in the hybrid equipment, with its 16-kWh battery pack providing 30 miles of electric-only range, and the new Pacifica Hybrid achieves an astounding 84 MPGe, trouncing everything else in the segment (because, again, it's the only hybrid van). When working as a hybrid and not in EV mode, the Pacifica Hybrid nets a combined rating of 32 mpg. On a full tank and a full charge, it has a range of 566 miles. The hybridized version weighs 650 pounds more than a standard Pacifica. That's after some of the added weight from batteries and motors has been offset by a hood, sliding doors, and liftgate made from aluminum instead of steel. The suspension has been adjusted well enough that you don't really notice the added mass driving down the road.

Zombie cars roundup: Dodge has sold 3 new Vipers this year

Car models come and go, but as revealed by monthly sales data, once a car is discontinued, it doesn't just disappear instantly. And in the case of some models, vanishing into obscurity can be a slow, tedious process. That's the case with the 12 cars we have here. All of them have been discontinued, but car companies keep racking up "new" sales with them. There are actually more discontinued cars that are still registering new sales than what we decided to include here. We kept this list to the oldest or otherwise most interesting vehicles still being sold as new, including a supercar. We'll run the list in alphabetical order, starting with *drumroll* ... BMW 6 Series: 55 total sales BMW quietly removed the 6 Series from the U.S. market during the 2019 model year. It had been available in three configurations, a hardtop coupe, a convertible and a sleek four-door coupe-like shape.   BMW i8: 18 total sales We've always had a soft spot for the BMW i8, despite the fact that it never quite fit into a particular category. It was sporty, but nowhere near as fast as similarly-priced competitors. It looked very high-tech and boasted a unique carbon fiber chassis design and a plug-in hybrid powertrain, but wasn't really designed for maximum efficiency or maximum performance. Still, the in-betweener was very cool to look at and drive, and 18 buyers took one home over the course of 2021.   Chevy Impala: 750 total sales The Impala represented classic American tastes at a time when American tastes were shifting away from soft-riding sedans with big interior room and trunk space and into higher-riding crossovers. A total of 750 sales were inked last year.   Chrysler 200: 15 total sales The Chrysler 200 was actually a pretty nice sedan, with good looks and decent driving dynamics let down by a lack of roominess, particularly in the back seat. Of course, as we said regarding the Chevy Impala, the number of Americans in the market for sedans is rapidly winding down, and other automakers are following Chrysler's footsteps in canceling their slow-selling four-doors. Even if Chrysler never really found its footing in the ultra-competitive midsize sedan segment, apparently dealerships have a few leftover 2017 200s floating around. And for some reason, 15 buyers decided to sign the dotted line to take one of these aging sedans home last year.