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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Fiat Chrysler recalls 1.6M vehicles to fix Takata airbags

DETROIT — Fiat Chrysler is recalling more than 1.6 million vehicles worldwide to replace Takata front passenger airbag inflators that can be dangerous. Takata inflators can explode with too much force, hurling shrapnel into drivers and passengers. At least 23 people have died from the problem worldwide and hundreds injured. The recall covers the 2010 through 2016 Jeep Wrangler SUV, the 2010 Ram 3500 pickup and 4500/5500 Chassis Cab trucks, the 2010 and 2011 Dodge Dakota pickup, the 2010 through 2014 Dodge Challenger muscle car, the 2011 through 2015 Dodge Charger sedan, and the 2010 through 2015 Chrysler 300 sedan. It's part of the largest series of automotive recalls in U.S. history. About 10 million inflators are being recalled this year. Already Ford, Honda and Toyota have issued recalls in the latest round. Fiat Chrysler owners will be notified by letter and dealers will replace the inflators with safe ones. The company says it's not aware of any injuries in vehicles involved in this recall, but says it has plenty of replacement parts and is urging people to get the repairs done. "Recall service is free, we have replacement parts and dealers are ready to help," Mark Chernoby, FCA's head of safety for North America, said in a statement. The recall includes 1.4 million vehicles in the United States. Takata used the chemical ammonium nitrate to create a small explosion to inflate the airbags. But the chemical can deteriorate over time due to high humidity and cycles from hot temperatures to cold. The most dangerous inflators are in areas of the South along the Gulf of Mexico that have high humidity. The Fiat-Chrysler recall is part of a phased-in replacement of Takata inflators being managed by the National Highway Traffic Safety Administration. Owners can check to see if their vehicles have been recalled by going to airbagrecall.com and keying in license plate or vehicle identification numbers. More than three years after the U.S. National Highway Traffic Safety Administration took over management of recalls involving Takata inflators, one third of the recalled inflators have not been replaced, according to an annual report last year from the government and a court-appointed monitor. The report said 16.7 million faulty inflators out of 50 million under recall have yet to be fixed. Safety advocates say the completion rate should be far higher given the danger associated with the inflators.

Pete Grady retiring from Chrysler, Maserati

Fiat Chrysler Automobiles is about to lose one of its top executives as the president of Maserati North America, Pete Grady, has announced his retirement. A lifelong automotive industry exec, Grady joined the American Motors Corporation back in 1984 after graduating from John Carroll University in his native Ohio. After AMC was bought out by Chrysler, Grady started rising through the ranks under the Pentastar as a sales manager. He was named vice president of network development and fleet operations in 2009 and was shortly thereafter put in charge of the Chrysler Group's dealer network. He continued to hold that position when he was named last year as the top man at Maserati North America. Grady will continue to hold responsibility for Chrysler's dealer network until his retirement takes effect on March 31, 2015. His position as head of Maserati's American office, however, will pass to the Trident marque's global sales chief Christian Gobber, who will hand off responsibility for the Chinese region to Mirko Bordiga but maintain his global portfolio. CHANGES AT THE TOP IN MASERATI NORTH AMERICA AND MASERATI CHINA Monday, 8 December 2014 – Effective January 1st, 2015, Christian Gobber will be assigned responsibility for Maserati North America, replacing Pete Grady, who has announced his intent to retire effective March 31st, 2015. Christian Gobber will maintain his responsibility for Maserati Global Sales. Effective January 1st, 2015, Mirko Bordiga will join Maserati and will be assigned responsibility for Maserati China, replacing Christian Gobber. Maserati further strengthens its sales and commercial structure in the two main markets for the Trident brand. Maserati CEO Harald Wester thanks Pete Grady for his dedication and achievements at the helm of Maserati in North America, and wishes all the best to Christian Gobber and Mirko Bordiga in their new positions. ### Chrysler Group's Grady to Retire December 5, 2014 , Auburn Hills, Mich. - Chrysler Group today announced that Peter Grady has stated his intention to retire, effective March 31, 2015. In the interim, Grady will retain his current responsibilities as Vice President Dealer Network Development and continue as a member of the Company's NAFTA Leadership Team. In a move announced earlier, Christian Gobber will assume responsibility for leading Maserati North America, effective January 1, 2015.