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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Chrysler de Mexico to sell rebadged Mitsubishi model in shades of Colt deal

Chrysler and Mitsubishi have had a close relationship since the early '70s. Back then, they partnered up to sell the Japanese brand's models under American names as captive imports in the US. Vehicles like the Dodge Colt, Eagle Summit, and eventually the 3000GT/Stealth twins and lots of other cars and trucks became the fruits of that alliance. In fact, the two companies still maintain a good rapport, as evidenced by reports of a new deal to sell the Mitsubishi Attrage, also known the Mirage G4, in Mexico starting in November.
The Attrage is a small, four-door sedan that borrows many of the mechanical bits from the Mitsubishi Mirage hatchback. According to Automotive News, the deal allows Chrysler to sell the model in Mexico for the next five years. The deal could be a win-win for both companies. Mitsubishi gets to use more capacity at its Laem Chabang, Thailand factory where the car is made, and Chrysler gets a new vehicle for a growing market with almost zero development costs. At this time, there's no indication of the new model's name in Mexico, though.
There's also still a chance the Attrage might make it to the US market as well. The automaker showed off the sedan as the Mirage G4 at the 2014 Montreal Motor Show ahead of promised sales in small-car-friendly Canada. The Mirage hatchback was introduced to the US in a similar way, debuting in Canada first and then crossing the border. While reviews for the Mirage have been pretty atrocious, it would still be interesting to see Mitsubishi further expanding its lineup in North America.

Chrysler Pacifica adds sixth trim level: Touring Plus

While some of us might not want to admit our fondness for the homely minivan, there's something about the Chrysler Pacifica that gets unlikely drivers giving it the up-and-down on the sly (speaking from experience, here). A year into its life, the kinda-cool people hauler is getting a sixth trim level, called Touring Plus, that falls about in the middle of the lineup. Slotting in above the Touring trim ($32,090), the $33,455 Touring Plus offers a number of visual and convenience upgrades, but retains the cloth seats (for leather, you'll still have to move up to the Touring L level, at $36,090). On the outside, it gets the mesh lower fascia and foglights shared with the higher trim levels, plus projector headlights and LED taillights. For comfort and convenience, it offers three-zone climate control, power liftgate, a universal garage door opener, and second- and third-row sunshades to give your kids the limo treatment. As an added bonus for Touring Plus customers who opt for the 18-inch wheels and the 8.4-inch Uconnect infotainment center, Chrysler will throw in the single overhead DVD player for free. If you were waiting for the "just right" Pacifica to become available, and this higher-content, cloth-seat version suits you just right, there's no need to wait. The Pacifica Touring Plus is available now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery 2017 Chrysler Pacifica: First Drive View 35 Photos News Source: FCA Auto News Chrysler Minivan/Van chrysler pacifica