1989 Chrysler Lebaron Turbo Gt Convertible T1239678 on 2040-cars

Auto blog

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Chrysler hoons Pacifica minivan, issues recall

Chrysler is recalling about 50,000 Pacifica minivans after finding an issue with a seat belt. According to the NHTSA recall notice, "In certain passenger seating and vehicle situations, the second-row center seating position seat belt buckle could cause the left outboard seat belt to become unlatched." The affected vehicles have the eight-passenger configuration, and includes 47,927 Pacificas in the U.S. from model years 2017 and 2018, plus another 1,908 vehicles in Canada. It appears the problem occurs under spirited driving (or "extreme handling maneuvers"), which is kind of funny, because: minivan. FCA's statement, though, adds a little more clarity. The problem was discovered through Chrysler's own testing, not some dad hooning his minivan on the way to soccer practice. The problem only occurs when there are people sitting in both the center and left outboard seat of the second row. In hard cornering, the left seat belt's release button would come into contact with the center buckle, which caused it to unlatch. FCA will notify owners, and will install a shorter second-row seat belt buckle for free. The automaker is unaware of any injuries related to this issue, but urges customers to "avoid using the second-row center seat in conjunction with the other second-row positions." Better yet, if you're going to autocross your Pacifica this weekend, leave your kids on the sidelines. They're just added weight anyway. Related Video: Featured Gallery 2017 Chrysler Pacifica: First Drive View 35 Photos News Source: NHTSA, FCAImage Credit: Copyright 2017 Chris McGraw / Autoblog Recalls Chrysler Safety Minivan/Van chrysler pacifica seat belt

2015 Chrysler 200 production gets underway [w/videos]

Chrysler announced recently that it has added some 800 new jobs at its Sterling Heights Assembly Plant (SHAP) to support the production of its all-new 2015 Chrysler 200 sedan. Total employment at the Sterling Heights, MI plant grows to almost 2,800 with the hires, an impressive figure for a plant that was slated for closure in 2010.
Speaking to a crowd of employees and community leaders, Fiat-Chrysler CEO Sergio Marchionne was on hand to celebrate the kick-off of 200 production last week. "We're making a big bet on its success," said Marchionne of the sedan, "we've invested nearly a billion dollars in this facility."
That billion-dollar bill has been used to construct a spanking new paint shop, install a new body shop and install "machinery, tooling and material-handling equipment" according to the Chrysler press release. The company says that SHAP now runs to nearly five million square feet of manufacturing space - loads of room for all the new employees to do their thing - and that the facility can handle multiple vehicles on two unique architectures.