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Chrysler trademark suggest new Rebel in the family

Trademark filings can be a first alert in the auto industry that something is coming. For example, Lamborghini trademarked Aventador before we saw its supercar, and Chevrolet did the same thing with Z28. Other times, an automaker files to protect a name and never does anything with it. Chrysler is dredging up a brand from the past by filing a US request for "Rebel." The name is specifically for "motor vehicles, namely automobiles, trucks, vans, sport utility vehicles and structural parts therefor," according to Ignitionist quoting the filing.
In the US, Rebel was previously used on some American Motors Corporation models. It even spawned a muscle car version called the Machine (pictured above). Chrysler eventually bought AMC when it bowed out of the auto industry in 1987.
Chrysler's plans for the name are a complete mystery at the moment. Although, it probably won't be a midsize sedan like the original. That just seems too unlikely given the brand's current, established lineup. Rebel seems like a fantastic name for the performance trim of a vehicle, though. The Jeep Renegade Rebel has a nice ring to it, and a Ram 1500 Rebel pickup could also work. We're going to have to wait and see what's in store for the moniker. Let us know in Comments what model you think would fit the Rebel name.

Worker crushed to death at FCA's Jefferson North Assembly Plant [UPDATE]

Tragedy has struck a Fiat Chrysler factory. According to emerging reports, a worker was killed at the Jefferson North Assembly Plant early this morning in Detroit. The incident reportedly occurred in the waste water treatment facility at the plant, just after 7 a.m. this morning. The 53-year-old worker, whose name has not yet been released, is said to have been crushed in a press and was pronounced dead at the scene. The incident is currently under investigation to determine the exact circumstances. Jefferson North is where FCA assembles the Jeep Grand Cherokee and Dodge Durango. The plant is located on Conner Street near East Jefferson Avenue in Detroit. We've reached out to FCA US for the official statement, and will update you as soon as more details are available. Our condolences go out to the late worker's family and friends. UPDATE: Official statement from FCA added below. FCA US has had a tragic accident at its Jefferson North Assembly Plant during the first shift this morning. A plant employee died at the waste water treatment plant. The Company is currently working with local officials to investigate the incident. The name of the employee is not being released at this time. All of the FCA family extends its deepest sympathies to the employee's family during this difficult time.

Fiat Chrysler CEO says final merger talks with Peugeot going well

BRUSSELS — Fiat Chrysler's chief executive Michael Manley said on Wednesday that merger talks with Peugeot owner PSA  to create the world's No. 4 carmaker are progressing well and he hopes to have a deal within 12-14 months. Speaking to Reuters on the sidelines of an industry meeting, he said he doesn't expect any major obstacles that could delay a final agreement. "Talks are progressing really well," Manley said about negotiations with the French carmaker ahead of a briefing by the European automotive association (ACEA), of which he is president. His comments come a month after the two carmakers agreed to a binding deal worth about $50 billion to combine forces in response to a slowdown in global demand and mounting costs of making cleaner vehicles amid tighter emissions regulations. Manley's timeline for completing the deal by early 2021 is in line with a forecast made by the companies in December. Fiat and Peugeot are now getting into the details of how the merger will work, including choosing which vehicle platforms — the technological underpinnings of a vehicle — will fit which products in a combined company. Because customers in different locations still prefer vastly different cars, there is room for multiple platforms in a combined group, Manley said. "That global platform is an elusive beast," he added. "This concept of a massive global platform in my mind is almost a myth, but that doesnÂ’t mean to say weÂ’re not going to recruit significant volume." Related Video: