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Junkyard Gem: 1978 Plymouth Volare Wagon

When it came time for Chrysler to retire the beloved but antiquated Dart and Valiant in the North American market, the Dodge Aspen and its Plymouth Volare twin were introduced for the 1976 model year. While the Aspen is better remembered today (partly because Aspens were in just about every cop TV show for a good decade and partly because Chrysler revived the Aspen name for a few years in the late 2000s), Plymouth's "small car with the accent on comfort" outsold the Aspen for every one of their five model years of production. Here's one of those Volares, a '78 station wagon with the Custom exterior and Premier interior packages, found in a Denver-area car graveyard recently. I thought this car looked very familiar, and it turns out that it spent many years parked in an alley driveway in my Denver neighborhood, next to a Dodge 600 sedan (which is still on the road; I saw it moving under its own power a few weeks ago). Back in the summer of 2020, I shot this photo for an episode of 24 Hours of Lemons Carspotting. Now I wish I'd talked a local Lemons team into offering a few bucks for this Volare, because it's better to race than to get crushed. Detroit went through an accent phase that started with the Volare and then continued with the Cadillac Allante and Oldsmobile Trofeo. The interior in this car still looks pretty good. This wagon has the exact same interior and exterior colors as the one in the Volare brochure that year. It's nicely equipped, with the optional 318-cubic-inch (5.2-liter) V8 and air conditioning (via the distinctive Chrysler V-twin compressor just in front of the carburetor). The base price on this car was $4,195 (about $19,890 in 2022 dollars), while the 318 cost $129 extra ($610 now). The A/C added $484 more ($2,295 today, and you can see how the price tag got bigger in a hurry with low-priced cars back in the 1970s). Believe it or not, a four-on-the-floor manual transmission was standard equipment in the '78 Volare with 318 engine, but I've never seen one so equipped; this car has the usual three-speed automatic. A cheap wagon like the Volare certainly wasn't going to come with a radio at the base MSRP (though a dealer might throw one in to sweeten the deal). This single-speaker, AM-only radio cost $74 extra ($351 in 2022 dollars).

Bailout dealership cuts did their job as profits surge

Almost five years after US taxpayers bailed out General Motors and Chrysler, a large majority of their slimmed-down dealership networks are posting soaring profits, Bloomberg reports, and contributing to the US auto industry on track this year to deliver 15.4 million vehicles, the most since 16.15 million were delivered in 2007.
Consider another important figure: Bloomberg says that more than 90 percent of GM dealerships are profitable, compared to about half of them in 2008 and 2009. At the start of 2013, GM had 4,355 US dealerships and Chrysler had about 2,600. Compare that with just a few years ago, when GM had 6,246 dealers in 2008, while Chrysler had 3,200 in 2009.
As part of their bankruptcy restructuring, both GM and Chrysler decided that their retail networks contained far too many dealerships and insisted that they be slimmed down. The resultant dealership terminations followed by a rebounding auto market - in part due to better new GM and Chrysler vehicles - have increased the number of sales per dealership to record levels. Many dealers are taking advantage of increasing profits and investing in facility renovations and updates, such as Chrysler dealership owner David Kelleher. He's spending $2 million to expand his store.

Work at a Chrysler dealership, get free college education

The cost of a college education in the US can put a student tens (hundreds, in some cases) of thousands of dollars into debt. FCA US wants to give its dealership employees a leg up, though, and the automaker is now offering a completely free education to them through a partnership with Strayer University. The workers can take any of the college's classes online or on campus through program called Degrees@Work. Currently, the offer is only available to employees Chrysler, Jeep, Dodge, Ram and Fiat dealers in the automaker's Southeast region, which includes Florida, Georgia, South Carolina, North Carolina, Alabama and Tennessee. However, a national expansion will happen before the end of the year, Strayer spokesperson Cristina Henley tells Autoblog. The program will cover all of the students' expenses, including their books, according to Henley. FCA US sees this partnership as a way to improve the talent of its workforce, retain employees longer and possibly attract people wanting to take advantage of this free education. "Many of our dealers have expressed concern over the availability of talent to fill open positions due to business growth and turnover in their stores, especially in metro markets," Al Gardner, the company's Head of Dealer Network Development, said in the Degrees@Work announcement. Strayer has about 40 programs available, including in business administration, accounting, marketing, and more, and the university offers associate's, bachelor's, and master's degrees. It will also give FCA US employees credit for their work experience to get them a diploma even more quickly. FCA US Dealers to Offer Employees No-Cost, No-Debt College Education FCA US teams with Strayer University to develop first-of-its-kind dealer program Degrees@Work program open to all employees of participating dealerships Employees can earn no-cost, no-debt degree through Strayer University All Chrysler, Jeep®, Dodge, Ram and FIAT dealerships may participate First phase of program rollout begins with dealers in the FCA US Southeast Business Center National rollout expected later this year May 4, 2015 , Auburn Hills, Mich. - Employees of Chrysler, Jeep®, Dodge, Ram and FIAT dealerships will have the unique opportunity to earn a no-cost, no-debt college degree through Strayer University's Degrees@Work program, developed in collaboration with FCA US LLC. FCA US is the only company in the automotive industry to offer the program.