2013 Chrysler 200 Limited on 2040-cars

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Chrysler 100, midsize CUV and plug-in hybrid minivan launch bid to go mainstream

The news just keeps on rolling from Auburn Hills today, as Fiat Chrysler continues to detail its five-year growth plan. This time round, we're talking about Chrysler. The troubled American brand has been limited in the past few years to the lamentable Sebring/200, the Town & Country and the 300, although that's likely to change in the coming years.
"The Chrysler brand is not luxury - it's not premium. Chrysler is the mainstream American brand," brand CEO Al Gardner said during today's presentation.
Gardner set a sales target of 800,000 units by 2018, which marks an increase of 350,000 units compared to its 2013 sales results. That's a pretty big ask for a brand that's struggled to define itself over the past decade.

Chrysler UConnect wins AOL Autos Technology of the Year Award

The first annual AOL Autos Technology of the Year Award has been won by Chrysler's upgraded UConnect system.
Over 35 entries were considered and narrowed down to six finalists in three categories: Connectivity, Telematics and Active Safety. The judges, which included editors from AOL Autos, Autoblog and Engadget, as well as a number of other auto and tech journalists and luminaries, chose UConnect over the MyFord Mobile app, Audi Connect with Google Maps, Cadillac CUE, Honda's LaneWatch technology and Nissan's Tire Pressure Alert and Refill System. Even readers who were polled on which technology should win chose UConnect.
AOL Autos Editor in Chief David Kiley remarked that Chrysler's UConnect deserved the first Technology of the Year Award not because of what it does, but for how UConnect performs every time it's used. Kiley went on to say UConnect works the way it's supposed to, fills a need and puts a smile on your face. By meeting those requirements, UConnect very much deserved AOL Auto's first Tech of the Year award.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.