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Leak reveals GM's 2017 heavy duty diesel trucks to get 910 lb-ft of torque [UPDATE]

UPDATE: Chevrolet officially announced specs for the 2017 Silverado HD and the rumors were true. The truck's new Duramax 6.6-liter turbo-diesel V8 puts out 445 horsepower and 910 pound-feet of torque. Chevrolet says the new motor produces 19 percent more torque and 12 percent more horsepower, while producing 35 percent fewer emissions. Overall, the new engine is a big improvement over the current motor, which generates 397 horsepower and 765 pound-feet of torque. According to Truck Trend, GM's newest heavy duty pickup trucks will pick up quite a bit more power and torque. The publication spotted a recent GM Powertrain ordering catalog that had the engine specs for the 2017 model year and managed to get some screenshots before the catalog was taken down, and they can be viewed here. The screenshots revealed that the 6.6-liter turbodiesel V8 powering the Silverado and Sierra heavy duty models will boast 445 horsepower and 910 lb-ft of torque. This is a substantial gain over the current models' 397 horsepower and 765 lb-ft of torque, and as Truck Trend points out, it exceeds the Ford Super Duty line's horsepower output of 440, but comes short of the 925 lb-ft rating. Truck Trend credits part of this output gain to the new intake system GM will introduce on the 2017 heavy duties. The intake gets 60 percent of its air from a scoop on the hood, with the other 40 percent coming from behind one of the front fenders. GM doesn't reveal horsepower figures in the press release about the scoop, but it does say the cooler air helps with maintaining the engine's output, and that the scoop does produce a ram-air affect, providing more air at speed. As we know, more air plus more fuel equals more power, but there's likely more to the power increase in this engine than only the intake. Related Video: News Source: Truck Trend via MSN Chevrolet GM GMC Truck Diesel Vehicles

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevy up to old EVs-equal-range-anxiety tricks in new Volt Olympics ad

General Motors is at it again with a new Chevrolet Volt TV commercial. Viewers of the Winter Olymics (at least in some markets) recently saw a TV ad in between the skating and the skiing that made no mention of the environmental benefits or freedom from the power of Big Oil that electric vehicles provide. No, this one was based on pure survival instinct. In the video, a father is driving down a highway, perhaps through the Mojave Desert. His young son is sitting in the Volt's backseat and asks what happens when the EV's battery runs out. "We'll have to cross that burning desert with snakes and cactus until we make it back to civilization," the dad tells his son as they pass the skeleton of a fallen bull. The fine print makes it clear that the actual maximum range is 342 miles. But there is hope. The father tells his son, with a beaming smile on his face, that the gas generator has kicked in and they're going to make it through the desert. As they wend their way to the horizon, a voice over says that Volt drivers who charge up regularly are making it 900 miles between fill ups. The fine print makes it clear that the actual official maximum range before you need to either plug in or fill up is 342 miles. This theme that emphasized range anxiety has been utilized by GM since the extended range Volt was launched in late 2010, despite the fact that Chevrolet now offers an all-electric vehicle in the Spark EV. Volt fans are praising the commercial, called The New Freedom, on the GM-Volt forum and you can see for yourself below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Cheverolet via CleanTechnica, YouTube Green Chevrolet GM Fuel Efficiency Green Culture Electric range anxiety extended range