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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Opel's own ad shows Ampera-e beating Opels in drag race

The Opel Ampera-e isn't expected to set any world records on a quarter-mile drag strip. But when it comes to crossing a major boulevard, though, the European version of the Chevrolet Bolt electric vehicle will more than hold its own, potentially scaring inattentive pedestrians everywhere. According to a 35-second video posted by General Motors' Opel division, at least. Opel set up the Ampera-e against four other small-and-sporty vehicles, including racing versions of the Opel Adam and Opel Astra as well as stock versions of the Opel Insignia and Corsa (what, you expected a Corvette to be in there?). With the EV's off-the-line torque as a selling point, Opel showed the Ampera-e beating the other vehicles in a 30-meter (100-foot) drag race. Of course, the video also shows the EV getting passed by some of the others soon after, but the point was made. Opel doubled down by adding the tagline "Fun to Drive" at the end of the video. While Opel hasn't revealed the single-charge range of the Ampera-e, it should be roughly the same as the Chevrolet Bolt, which will be about 200 miles. In addition, the Ampera-e, like the Bolt in the US, will get 200 horsepower from its electric motor, and will be able to go from 0 to 60 miles per hour in less than seven seconds. The Ampera-e will debut at the 2016 Paris Motor Show later this month. General Motors said in February that Europe would get the Ampera-e by next year. Opel had previously used the Ampera name with the Euro version of the Chevrolet Volt extended-range plug-in. Related Video: News Source: Opel/YouTube via Green Car Reports Green Chevrolet GM Opel Electric opel ampera-e ampera-e

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.