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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Nissan Leaf sales get January jump as Chevy Volt trends downward

The cold January sales dip hit both the Nissan Leaf and the Chevy Volt last month, but when compared 2014 to 2013's first-month-of-the-year sales totals, one of the two early plug-in vehicles obviously came out on top. The top Leaf market also shifted away from Atlanta for the first time in months. Last year, the Leaf sold just 650 units in January, but it managed to move 1,252 last month, a 92.6-percent increase over 2013 but a big drop from the 2,529 sold in December 2013. Paige Presley over at Nissan told AutoblogGreen that the Leaf has now broken sales records for 11 months straight and that, "we see unique seasonality with some December pull-ahead demand based on federal and state tax incentives." The number one Leaf market also shifted away from Atlanta for the first time in months, moving back to San Francisco. That change could be short-lived. "We had some inventory constraint issues early in the month in Atlanta with end-of-year demand depleting stock," Presley said. "By the time we resolved that, the weather hampered sales." There was not as much good news on the Chevrolet front. Last month, the Volt sold 918 units, down from 1,140 in January 2013 and 2,392 in December 2013. It also marks the first time the Volt has sold in the three-digit range since January 2012, when it sold 603 copies. That string of solid months means that the plug-in hybrid has a roughly 12,000-unit lead over the EV since the two cars brought plug-in vehicles back to the mass market all the way back in December 2010. We will have our full report of January's green car sales up soon.

The U-2 spy plane needs high-performance cars to help land

Typically, aircraft deploy their landing gear from three main points. Most military aircraft, for example, deploy two gears at the back and one forward, like a tricycle. Some civilian aircraft flip the layout, with two in front and one in back - tail-draggers. The U-2 Dragon Lady is wildly different than any of these. With a 103-foot wingspan but a body that's just 63-feet long, the layout of the U-2 makes a traditional landing setup infeasible. Instead, the U-2 utilizes a pair of wheels, one up front and one in back. With such a bizarre layout, landings are so tough that since the U-2's earliest flights at Area 51, the US Air Force has used high-performance chase cars to guide the pilot down safely. The landing process isn't over there, though. As this video from Sploid shows, balancing out the aircraft to fit the detachable "pogos" – think training wheels for spy planes – is a comical procedure requiring a number of airman using their full body weight to even out the U-2. This video also recaps some of the great vehicles that have served as chase vehicles for this legendary spy plane. They include Chevrolet El Caminos, and the Fox-body Ford Mustangs so favored by the California Highway Patrol. For the last several years, the USAF has utilized products from General Motors, using fourth-generation Chevy Camaros, before switching over to the Pontiac GTO and most recently, the awesome Pontiac G8. It's fair to say that if you're a gearhead in the Air Force, this is the job you want. Check out the video, embedded up top. News Source: Sploid via YouTubeImage Credit: Sploid Chevrolet Ford GM Pontiac Military Performance Videos