Slt Heated Leather 5.7l 350 Ci V8 Auto Tow Package Rear Air Michelin Tires Alloy on 2040-cars

Auto blog

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

China's rise, global restructuring wither GM's Korea division

An article in the Daily Kanban suggests the sun is setting on GM Korea, and it could already be well into dusk. GM Korea came about when General Motors, along with co-investors SAIC and Suzuki, bought Daewoo Motors from parent company Daewoo Group in 2001; it had a previous tie-up with GM, a joint venture that ended in 1992, although Daewoo cars were based on GM cars until 1996. Over the decade following the purchase, it became such an important part of operations that it was renamed GM Korea in 2011, "to reflect its heightened status in [the] global operations of GM." Just two years later, the printed rumors were that the subsidiary responsible for a fifth of Chevrolet's global production could be shutting down. The division's sales were down almost 21 percent through November of last year, counting domestic South Korean sales, exports, and CKD – Complete Knock Down – products. That makes the labor strife, already an issue for four years, even more acute, reports say the subsidiary will lose $36 million a year if it can't get the job and wage cuts it wants, and government concessions can't make up for the losses. And it gets worse, so head over to Daily Kanban to read the rest of the story.

Dale Earnhardt, Jr. puts his Callaway Corvette and '55 Chevy on eBay

Dale Earnhardt, Jr. has put a couple of his personal cars up for sale on eBay. The first is a 1955 Chevy Bel Air that Junior had reworked by Funkmaster Flex, a bit of a diversion from Flex's more common Ford efforts. Junior's ride has a replacement chassis from Jim Meyer Racing, a 434 small-block tuned by Sharioff Racing to 500 horsepower, and truly thin rubber on what appear to be aluminum billet rims with Junior's former number 8 on the center caps. The interior is all custom and painted to match the outside, and those seats have been completely reupholstered. The second car is a 1999 Callaway C12, the 18th of 19 C12s built that year and featured in a 2002 issue of AutoWeek. It joined Earnhardt's private collection in 2004. Built on the base of a C5 Chevrolet Corvette and using a lot of technical know-how from Callaway's European racing program, the BMW #287 Blue Pearl C12 had its V8 bored out to 6.2 liters and graced with Callaway's Supernatural upgrade; it also has a Callaway coil-over suspension with adjustable dampers. There's new bodywork all around, and when new it cost about $200,000. At the time of writing bidding on the Bel Air was up to $80,100, the C12 was at $63,100. The auction ends Monday morning, and the winning bidders have the option of having their prizes autographed and retrieving the keys from Dale Jr himself if they're willing to go to Moorseville, NC. Featured Gallery Dale Earnhardt Jr. '55 Chevy Bel-Air View 28 Photos Related Gallery Dale Earnhardt Jr. Callaway C12 View 24 Photos News Source: Dale Earnhardt Jr via eBay [1], [2] Aftermarket Celebrities Chevrolet Auctions Coupe Luxury Special and Limited Editions Performance Classics eBay callaway callaway corvette Chevy Bel Air