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GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

2020 Chevy and GMC HD truck spy shots reveal LED lighting

With Chevy and GMC's 1500 series pickups just starting to roll into dealerships, our attention naturally turns to the Heavy Duty 2500 and 3500 series trucks. We've seen these HD trucks testing already, but thes latest spy photos give us our first good glimpse of the two HD trucks' headlights through some translucent camouflage, and their designs appear very interesting and quite different from each other. The 2020 Chevrolet Silverado HD looks to be getting a striking set of LED lights that flank the grille. A previously released teaser image of the truck shows that the front lighting elements are split by a bulky wing that branches out from a big, upright chrome face, and both top and bottom units seem to incorporate LED slashes. If you look closely at the images, you can easily make out the Chevrolet script cut into the grille's top edge. Amidst a bevy of Chevy test trucks was one lone GMC model in a dually configuration, and the Sierra HD also appears to have some LED accent lighting up front. Unlike the boomerang-shaped Chevy LEDs, GMC's version sports a shoulder-like right angle of light bars. Assuming these are production-level lighting units, it seems the Sierra HD will stick pretty close to the face of GMC's latest light-duty pickup truck. We're still waiting for confirmation on what range of powertrains will be available in GM's next-gen HD trucks, but we're sure there will be both gasoline- and diesel-burning engines on the ordering sheet. We expect to hear official details on the trucks sometime soon. Related Video: Featured Gallery 2020 GM Heavy Duty Pickup Spy Photos View 18 Photos Image Credit: KGP Spy Photography Spy Photos Chevrolet GMC Truck gmc sierra hd chevy silverado hd

GM files to trademark name Badlands

If you've been hoping for General Motors to come out swinging at the Ford F-150 Raptor, we've had some tantalizing news for you of late. Last month we brought you a report that indicated GM has trademarked the name "Z71 Trail Boss," suggesting a potential hardcore off-roader. Now it seems the General has filed for a potentially even better name. That name, as our friends over at GM Authority have discovered, is "Badlands." The application, filed on February 16, indicates that it's for a truck, but of course it doesn't specify just what form it would take... or for that matter, under which division it would fall. So we could, in theory, be looking at the nameplate for a Raptor rival from Chevy or GMC (like the 2011 Sierra All Terrain HD concept pictured here), or for some other trim level, a concept truck, a special edition... just about anything. Heck, it could be for a Vauxhall, Opel or Holden for all we know at this point. Or GM could choose not to use it on anything at all, but here's hoping it'll emerge as something awesome in US showrooms sometime soon. Featured Gallery 2011 Detroit: GMC Sierra All Terrain Concept News Source: GM AuthorityImage Credit: Copyright 2015 AOL Government/Legal Chevrolet GM GMC Truck Off-Road Vehicles trademark