2007 Chevrolet Tahoe - Clean Tx Truck - 3rd Row! on 2040-cars

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Motor Trend puts Chevy Camaro Z28 and Porsche 911 GT3 Head 2 Head

Motor Trend admits, "This is an unfair comparison." But that doesn't make it any less fun to watch when they pit a Camaro Z/28 against the Porsche 911 GT3. The former has a 7.0-liter V8 with 505 horsepower and 481 pound-feet of torque shifted through a six-speed manual. The latter has a 3.8-liter flat-six with 475 hp and 324 lb-ft shifted through a seven-speed dual-clutch transmission. Yet those are only the little disparities – the big disparities are mass and money: the Camaro weighs 3,882 pounds and costs $76,150 as-tested, the Porsche weighs 3,267 pounds and costs $145,785. But they're both about hardcore performance, so MT takes them out on the street, to the drag strip, to the parking lot for figure eights and a skidpad test, and finally to Big Willow for Randy Pobst to give his professional assessment. Remember when a lotta people spent a lotta time debating Pirates vs. Ninjas? This is like that, only it's the "haul-ass good-time car" vs. the "track surgeon." Enjoy the debate in the video.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevrolet Chaparral 2X Vision Gran Turismo could only work in a video game [w/video]

There's something wondrous about the Vision Gran Turismo series of concepts that has let companies go wild with completely imaginary concepts for Gran Turismo. For Chevrolet's crack at the idea, it has taken a page out of its performance past with the Chaparral Can-Am racers of the '60s and '70s, with its designers having reinterpreted that period look for the future of motorsports as the Chaparral 2X. In real life, the 2X looks even better than in earlier photos. The design takes inspiration from someone in a flying suit with head down and arms outstretched, an influence you can really see that in the vehicle's shape. The driver lies facedown inside with the instruments projected onto a visor. Unfortunately, the powertrain here is a complete flight of fancy and works purely in the video game world. It imagines a laser propelled by lithium-ion batteries and an air-powered generation to make 900 horsepower. The 2X has a theoretical top speed of 240 miles per hour and hits 60 mph in a lightning-quick 1.5 seconds. Scroll down to see the concept on video with Chevrolet designers describing their inspiration and read the company's full announcement. It's also downloadable in Gran Turismo 6. Chevrolet to Show Chaparral Vision Gran Turismo Concept Boundary-pushing, Chevy-powered race cars changed motorsports design DETROIT – When racers Jim Hall and Hap Sharp founded Chaparral Cars in 1962, few could have guessed how they would shake up the conformities of the racing world – and fundamentally change it. Through pioneering applications of aerodynamics and aerospace technology, and a partnership with Chevrolet Research and Development, Chaparral Cars advanced the science of racing cars. It also triumphed on the track over well-established sports car companies from around the world, using Chevrolet horsepower. It was that spirit of innovation that inspired the Chevrolet Chaparral 2X VGT concept race car developed for the Vision Gran Turismo project, which celebrates the 15th anniversary of PlayStation® racing game Gran Turismo by inviting manufacturers to give fans a glimpse into the future of automotive design. It will debut at the Los Angeles Auto Show, Nov. 19, and gamers will be able race the Chaparral 2X VGT following the release of an online update for Gran Turismo 6 during the holiday season.