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First 2015 Chevy Corvette Z06s en route to owners [w/video]

Pretty much right on schedule, Chevrolet has begun shipping the very first customer examples of its 650-horsepower, supercharged Corvette Z06. In fact, according to General Motors, the earliest Z06s could be in customer hands by the end of this week. "It has been an incredible opportunity to work on Chevy's most capable model," said Jeff Lamarche, manager of Chevy's Bowling Green Assembly plant. "It truly is an amazing car, and we're thrilled to get them into the hands of our eager customers." Prices for the Z06 start at $78,995 for the hardtop model, while the first-ever Z06 Convertible kicks off at $83,995. Take a look below for the official press release from Chevrolet, and while you're down there, we've slipped in a new video of Corvette Racing's Tommy Milner taking a hot lap of Road Atlanta in a Z06, complete with some Performance Data Recorder footage. First 2015 Corvette Z06s on Their Way to Customers Most capable model in Chevrolet's history now shipping from Bowling Green BOWLING GREEN, Ky. – Chevrolet is now shipping the all-new 2015 Corvette Z06 coupe from Bowling Green Assembly and some early customers could receive the much-anticipated supercar later this week. "It has been an incredible opportunity to work on Chevy's most capable model," said Jeff Lamarche, plant manager of General Motors' Bowling Green Assembly plant, "It truly is an amazing car, and we're thrilled to get them into the hands of our eager customers." The new Corvette Z06 offers the most choice for customers in the model's history. It is the first Z06 to offer an available eight-speed paddle-shift automatic transmission and, thanks to a stronger aluminum frame, a removable roof panel. In addition, it is the first time since 1963 that the Z06 is available as a convertible – which will arrive in early 2015. The new LT4 supercharged 6.2L V-8 engine is SAE-certified at 650 horsepower (485 kW) at 6,400 rpm and 650 lb-ft of torque (881 Nm) at 3,600 rpm – making the 2015 Corvette Z06 the most powerful production car ever from General Motors and one of the most powerful production cars available in the United States. To balance performance and efficiency, the LT4 leverages a trio of advanced technologies – direct injection, Active Fuel Management (cylinder deactivation) and continuously variable valve timing –with a new, more efficient supercharger. The LT4 helps make the Corvette Z06 the most capable car in the brand's history.

GM sweetens military discount for Buick, Chevy and GMC

American servicemen and women interested in a new vehicle from Chevrolet, Buick or GMC now have a bit more incentive to head down to their local dealer, as General Motors has announced plans to improve its military discount program.
The new GM Military Discount Program offers eligible consumers a new Chevy, Buick or GMC at invoice pricing, which in some cases can take very large chunks out of a car's retail price. When factored in with other incentives, most of which are available with the Military Discount, the bargains are thick on the ground for members of the US armed forces.
GM's Retail Sales and Marketing Support general manager, Chuck Thomson, said, "GM has long supported the military and military families, and we hope this simplified and enhanced discount will show our appreciation for their service and help make it easier for them to own one of our great new vehicles." The program is open to all active duty and reserve members in the Army, Navy, Marines, Air Force, National Guard and Coast Guard, as well as veterans that have been out of the service for less than a year. Military retirees and their spouses are also eligible for the discount.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")