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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Recharge Wrap-up: Chevy Volt CarPlay video, Tesla Supercharger importance

A video demonstrates Apple CarPlay on the touch display in the next-generation Chevrolet Volt. The Volt's eight-inch (bigger than an iPad Mini) capacitive display is capable of putting Siri and your iPhone apps and right at your fingertips. It's "the best CarPlay display I've seen," says the user in the video. In case you're not in the market for a new Volt, 9to5Mac offers some of its favorite aftermarket CarPlay screens. See the video above, and read more at 9to5Mac. A single Supercharger can make a big difference in the life of a Tesla owner. Teslarati's Electric Jen talks about purchasing a Model S, being assured by both Tesla employees and the map of planned Supercharger sites that one would be built along an important route for her. With the construction being pushed back, it made visiting family tricky. "As if owning such a grand car isn't embarrassing enough, asking for a ride to drop off and pick up said car because you can't make it home without charging really made me feel awkward," she says. "You see, one single charging location can mean the world to some people," Jen adds. Read the whole article at Teslarati. Tesla once had considered creating mobile range extender trailers for the Model S. Elon Musk touched upon the abandoned idea during his visit to Paris. While Tesla ultimately dismissed the concept, Nomadic Power has taken the opportunity to hitch their product onto the Tesla brand. "We are delighted, that Tesla Motors' CEO Elon Musk is thinking about a concept like ours for even more extending the range of the Tesla models," says Nomadic Power's CEO Manfred Baumgaertner. He adds, "This confirms our approach to build a long distance mobility provider for all electric vehicles on the market." If you say so, Baumgaertner. Read more from International Business Times, and in the press release below. Renault is giving its EV batteries a second life through Connected Energy's E-STOR. When the batteries have degraded to the point that they're no longer suitable for use on the road, they still have a significant capacity that can be used for other purposes. Still useful for stationary storage, they can be used to support charging sites in order to allow for faster charging. The stationary batteries can charge slowly at the site, but then offer up the juice in a hurry when it's needed for a vehicle. Read more from Renault.

NHTSA approves hybrid rearview mirror display in Cadillac CT6, Bolt EV

The Chevy Bolt EV prototype doesn't just have a fancy new all-electric powertrain. Just outside the driver's line of sight is a newfangled rearview mirror, one that can turn into a screen that shows a moving image from the rear-facing camera. Speaking to NPR's Robert Siegel yesterday, Department of Transportation secretary Anthony Foxx said that NHTSA has now approved this type of mirror/screen for use in vehicles. According to a letter from NHTSA to General Motors, GM will likely use this Full Display Mirror first in the 2016 Cadillac CT6 before coming to the Bolt. In its letter to GM, NHTSA said that the Full Display Mirror will only qualify as a standard rearview mirror as long as there are normal side mirrors in place. In other words, don't expect to see cameras and screens replacing all the mirrors in a motor vehicle just yet. @AutoblogGreen @NPR - #NHTSA has OK'd GM rear-view system that can switch between mirror & camera views. pic.twitter.com/6CBeIit10v — Anthony Foxx (@SecretaryFoxx) February 22, 2016 The Full Display Mirror was developed by Gentex, which has long worked with GM. The FDM debuted in 2014 and some people hoped it would also make its way into the Tesla Model X. Gentex, which also makes auto-dimming mirrors, says that it has "set out to develop the technologies and core competencies necessary to manage this evolution of the rearview mirror." The Chevy Bolt EV will start at $37,500, before incentives. The 200-mile EV will go into production late this year for likely sale in early 2017. Related Video: