2013 Chevrolet Suburban 1500 Ltz on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevrolet Silverado, GMC Sierra could get independent rear suspension

The Chevrolet Silverado and the GMC Sierra could reportedly receive a variant of the four-link independent rear suspension found under the new Tahoe and Suburban. While that's not a surprise, a recent report suggests electrification, not comfort, convinced General Motors to make the change. Replacing the time-tested solid rear axle with an independent suspension will improve comfort, handling and off-road prowess, while adding weight, and likely making the trucks a little bit more expensive. It's a fair trade-off, but GM Authority learned the real reason for the swap is that at least one of the pickups will spawn an electric model, and it's more difficult to package a bulky battery pack around a solid rear axle. The independent rear suspension takes up far less space, even if it has more moving parts. General Motors will build its first regular-production electric pickup on an evolution of the Silverado's T1 platform named BT1, according to the same source. The b stands for -- you guessed it -- batteries. The firm reportedly doesn't want to make two suspensions for cost reasons, so the independent setup will come standard regardless of whether the truck runs on gasoline, diesel, or electricity. As a bonus, Chevrolet and GMC could choose to offer their T1-based trucks with Magnetic Ride Control or an air suspension, options available on the 2021 Suburban and Tahoe. The independent rear suspension will also find its way to the next-generation GMC Yukon due to be revealed January 14, and to the 2021 Cadillac Escalade scheduled to make its debut February 4. The long-rumored, born-again Hummer will get it, too, because it will arrive as an electric model built on the BT1 platform. It's worth noting none of this is official, and General Motors has remained quiet about what's next for its new suspension design, and what will be under its electric truck's sheet metal. If the GM Authority report is accurate, the Silverado (pictured) and the Sierra could ditch their solid rear axle for the 2021 model year. The change will likely be accompanied by other tweaks inside and out. Featured Gallery 2019 Chevrolet Silverado 1500 View 16 Photos Chevrolet GMC Truck

2016 Chevy Colorado and GMC Canyon recalled for opening console lids

The Basics: General Motors is recalling 9,200 examples of the 2016 Chevrolet Colorado with build dates between August 25, 2015 and September 24, 2015, and the 2016 GMC Canyon manufactured from August 28, 2015 to September 24, 2015. In total, 8,763 of these pickups are in the US, and the rest are in Canada or Mexico. The Problem: The console compartment lid could open in a crash, and the items inside the storage compartment might hit occupants during the accident. This fault puts the pickups out of compliance with the Federal Motor Vehicle Safety Standard. Injuries/Deaths: None reported. The fix: Dealers will replace the console compartment door latch assembly with an improved part. If you own one: GM has not yet told NHTSA when the repairs for these pickups begin. Related Video: RECALL Subject : Console Door may not Fully Latch/FMVSS 201 Report Receipt Date: DEC 01, 2015 NHTSA Campaign Number: 15V807000 Component(s): LATCHES/LOCKS/LINKAGES Potential Number of Units Affected: 8,763 All Products Associated with this Recall Vehicle MakeModelModel Year(s) CHEVROLET COLORADO 2016 GMC CANYON 2016 Details Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2016 Chevrolet Colorado trucks manufactured August 25, 2015 to September 24, 2015, and GMC Canyon trucks manufactured August 28, 2015 to September 24, 2015. The affected vehicles have a console compartment lid latch assembly that may fail to keep the compartment door closed in the event of a crash. As such, these vehicles fail to comply with the requirements of the Federal Motor Vehicle Safety Standard (FMVSS) number 201, "Occupant Protection in Interior Impact." CONSEQUENCE: If the console compartment door does not remain closed in a crash, the contents stored in the console may strike the vehicle occupants, increasing their risk of injury. REMEDY: GM will notify owners, and dealers will replace the console compartment door latch assembly, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Chevrolet customer service at 1-800-222-1020, or GMC customer service at 1-800-462-8782. GM's number for this recall is 16370. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.