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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM reworking mandatory OnStar plans for some 2024 models

For the 2023 model year, GM added its OnStar and Connected Services plan as standard equipment to a large number of Buick, GMC, and Chevrolet vehicles. Folding the $1,500 retail price into the MSRPs of models like the GMC Acadia and Buick Encore plumped up prices beyond the usual year-on-year bumps. Looks like there's a reversal in play for 2024, GM Authority reporting that many of the models fitted with OnStar and Connected Services — now called OnStar Premium — will step down to three years of OnStar Remote Access standard.   OnStar Remote Access comes with these features: Remote key fob, vehicle locate, and remote personalization through mobile and in-vehicle apps. Three additional features can be added to the plan: OnStar Guardian, in-vehicle hotspot, and Super Cruise. Owners can also upgrade to OnStar Premium if they choose.  Higher trims like Buick's Avenir and GMC's Denali, plus the GMC Hummer and the Cadillac Escalade will retain OnStar Premium as standard equipment. That suite starts with Remote Access and adds: Automatic crash response, stolen vehicle assistance and recovery, OnStar Guardian, in-vehicle app access, unlimited streaming, three years of Super Cruise on vehicles with the hardware, and six months of SiriusXM radio. The Escalade puts a cherry on top with three years Sirius XM instead of six months. The Remote Access plan normally charges $14.99 per month. We're not sure yet if GM will subtract the cost of OnStar Premium from the MSRP and add the $540 for OnStar Remote Access, or if the trial period comes free of charge. Even if that's what happens, the change could take nearly $1,000 off the MSRP of a car like the GMC Acadia before any 2024 increases. We'll know more as the 2024MY models roll out and prices are announced. Related Video 2022 Buick Enclave Avenir revealed

2016 Chevy Camaro performance figures released

If you want to make a car faster, there are two sure-fire ways to get the job done – add power and/or reduce weight. Chevy has done both for the 2016 Camaro, putting as much as 455 horsepower into its muscle coupe and shaving a few hundred pounds from every trim. That range-topping power comes courtesy of a 6.2-liter V8 engine, and it's enough grunt to push an automatic-equipped Camaro SS to 60 miles per hour in just 4.0 seconds flat (4.3 seconds with a manual) and down the quarter mile in 12.3 seconds at 116 mph (12.5 at 115 for the stick). Not coincidentally, those acceleration specs, at least on paper, put the V8-powered Camaro SS just above the Mustang GT on the muscle-car pecking order. When the road gets twisty, Chevy claims the Camaro SS can generate as much as .97 g on the skidpad. And, thanks in part to its Goodyear Eagle F1 summer tires, the SS can stop from 60 in as little as 117 feet. We look forward to finding out how nimble the new Camaro feels when compared to its primary competitors. <p>Your browser does not support iframes.</p> Moving down one notch to the 335-hp 3.6-liter V6, properly equipped 2016 Camaro coupes can hit 60 in as few as 5.1 seconds and cover the quarter in 13.5 at 103. Perhaps even more intriguingly, the 2.0-liter turbocharged four-cylinder and its 275 horsepower (the only configuration quicker with a manual transmission, incidentally) can propel the Camaro to 60 in 5.4 seconds and through the 'ol 1320 in 14 seconds flat. That's seriously quick, but buyers comparing the Camaro to the Mustang will find that the EcoBoost 2.3-liter is a bit more powerful (310 hp and 320 lb-ft) and quicker (5.1 seconds to 60). Chevy is making lots of noise about the efforts its engineers went through to shed weight from the 2016 Camaro, going so far as to shave down suspension bolts so that no thread went unthreaded. The weight-saving obsession pays off – base Camaro models are down 390 pounds while the SS model drops 223 pounds over the 2015. The 2016 Camaro SS boasts a power-to-weight ratio of 8.1 lbs per pony, a 14-percent improvement over the last-gen. Even though weight is down, chassis stiffness is said to be up by 28 percent over the fifth-gen Camaro coupe. Also of note: The Camaro is now lighter than the Mustang across the board when comparing like-to-like configuration levels. The 2016 Chevy Camaro starts at $26,695 (including $995 for destination).